TV Guide (June 18, 1955)

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filming their most interesting pro¬ grams for exchange with each other. The next step is a short one. Some of the lectures of our greatest teachers will be filmed. The films will be ex¬ changed among institutions. Great professors will teach hundreds of thousands, rather than hundreds. Although the public hardly realizes it, 13 educational TV stations are al¬ ready on the air, with permits au¬ thorized for still another 23. On top of this, there is a growing demand for educational television in dozens and dozens of communities. But there are still two roadblocks. First, the present caliber of program material is running perhaps a decade behind that of commercial TV. It would be shortsighted, however, to assume that the next five to 10 years will not see enormous improvements. Second, and most critical, is the lack of money. The educational channels must remain noncommercial. They re¬ ceive contributions from local citizens and organizations, and are voted grants by cities and states. But most cities and states limit the money. It is not yet clearly understood by the legislators how educational sta¬ tions can step into the vacuum of teacher and classroom shortage. Even¬ tually, the money will come. I don’t believe there can be much greater value for the educational dol¬ lar. Think of this: There are over 35,00,000 sets in our homes; in a few years there will be 50,000,000. They will be 50,000,000 potential classrooms. The Nation’s commercial TV sta¬ tions are the theaters, the concert halls and the newspapers of the air. The educational stations will de¬ velop into the schoolhouses of the air, as they expand and shift from cultural entertainment to education. Each has an important function. There is no reason why they cannot live and operate side by side. Yes, you! You’re the one who has to make up your mind about Tampax. No one’s going to take you by the hand and lead you up to this prod¬ uct. It’s your deci-l sion—your own personal decision—to change to internal sanitary protection. It’s a decision many women make in the summertime ... and there are very obvious reasons. Clothes become lighter, more clinging. You’d like sanitary pro¬ tection that’s invisible when in place. Odor and chafing may be .serious prob¬ lems. Tampax eliminates both. Then, too, Tampax has a special warm weather advantage; it can be worn while swimming. How free you’ll feel to plan weekend trips, to take your vacation any time! And remember, too, that the guest who carries Tampax never has any disposal problems. Get Tampax at any drug or notion counter, and why not get the economy package? It holds average 4-months’ supply. Any Tampax package is so small and inconspicuous, month’s sup¬ ply goes into purse. Choice of 3 absorb¬ encies: Regular, Super, Junior. Tampax Incorporated, Palmer, Massachusetts. Invented by a doctor — now used by millions of women 19