TV Guide (October 29, 1955)

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Mail Order Telemart: Mobilescope TV cameras will range frequently along 'show windows' to televise merchandise displays to customers at home and In building. Electronic Wonderland An TV Will Be The Fourth Dimension In The World’s Largest Building A television production center right out of the 21st Century is on tap for New York City. And in 1958—they say! It will include monster cameras sus¬ pended from the ceiling, with spider¬ like antennae housing microphones and lighting equipment. It will pro¬ vide 24 huge studios, with carpentry and paint shops, in 24 acres of space. It’s all part of a $100,000,000 Palace of Progress planned by master show¬ man Billy Rose, to be built atop the Pennsylvania Railroad Station as an international merchandise mart and permanent world’s fair. This build¬ ing—the world’s biggest—^will actu¬ ally be an electronic wonderland. And television will be the structure’s fourth, or “videal,” dimension. TV will handle traffic flow, permit the remote buying and selling of mer¬ chandise, exhibit industry’s advances, even help locate lost children. Among television’s other uses: 1. A “cinescopic” news hall where wall-size TV screens wiU carry tele¬ casts from many points. 2. TV entrance hall, where mam¬ moth TV screens show activities, in various parts of the building. Visitors will push a button and get electronic directions to their destination. 3. A “Remotemobile,” a self-con¬ tained camera unit, to be driven into any part of the building for spot news coverage. 17