TV Guide (October 29, 1955)

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IT’S NOT SO EASY I Hou) T> Sj^ejnd %000,000A W&^k One day last year a TV executive, Frank Cleaver, was telling free-lance producer Don Fedderson about an idea for a giveaway show. “We call it,” he said, ‘“The Million Dollar Question.’ All we do is give away the interest on a million dollars each week. What do you think?” Fedderson, the man who put Liber- ace on TV, reflected for a moment. “Why just the interest?” he asked. “Why not give away the whole mil¬ lion dollars each week?” Then and there the idea for The Millionaire was born. Since last Jan¬ uary the weekly program’s mythical millionaire, John Beresford Tipton, has doled out—in Actional dramas— more than $26,000,000. And, says Fed¬ derson, it wasn’t easy. “Finding ways to spend a million dollars a week,” he mourns, “is no breeze. We’ve had to turn down plots by Academy Award writers.” It took some 20 writers to turn out the first 26 scripts, and it will come as no surprise to the show’s male fans that the author who proved most adept at spending the green stuff was a woman. Mary C. McCall, Jr., a Hollywood veteran and three-time president of the Screen Writers Guild, wrote seven of the plays, including “The Margaret Browning Story,” which has been praised as the best study of Hollywood yet seen on TV. “The average person, inheriting a million dollars,” says Fedderson, Spender-in-chief Mary C. McCall, Jr., r., confers with actress Joan Vohs.