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as we see it There are all sorts of arguments for and against pay-as-you-see television, or tollvision, as a nvimber of people call it. Some arguments are factual, others theoretical, and a few are purely philosophical. Certainly there is much to be said on both sides—^and believe us, it’s all been said, and still is being said, again and again. In an effort to present new and dif¬ ferent approaches to the question, the advocates and opponents of tollvi¬ sion are now playing the old “What if . . . ?” game. Thus, when the Na¬ tional Open Golf Tournament was televised, with commercials tossed in at the most exciting moments of play, and with the show going off the air only minutes before that exciting 18th hole play that decided the outcome, the tollvision fellows had a field day. “What if this had been on subscrip¬ tion television?” they asked. “We’d have seen all of the tournament, there would have been no commercials at crucial times, and we’d have really seen Fleck win, instead of being cut off in the middle of the thing.” Then, a few days later, there was that light-heavyweight championship boxing contest. Viewers weren’t more than halfway through their first beer before Mr. Archie Moore conked his worthy opponent, Mr. Bobo Olson, and left him practicing swimming strokes on the canvas. The third round, it was, and that set off the folks who don’t like tollvision. “What if we had paid a dollar or two to see that?” they shuddered. “Three rounds of the championship and four rounds of a couple of guys named ‘Joe’ is all we’d have had for our money. Tollvision? No, thanks.” Well, anyway, the arguments are getting more interesting. We were mighty tired of the old ones. ARTICLES Godfrey Alumni: No. 1, Julius La Rosa . 4 How To Dance—And Pronounce— 'The Merengue' . 8 Pat Carroll Wows Audiences .12 Television In Alaska .15 A Comedian Looks At British TV ..18 PICTURE FEATURES After The (Marilyn Monroe) Show Was Over . 10 On 'Shower Of Stars/ First Came The Sound .20 REVIEWS Let's Take A Trip . 13 Modern Romances .14 COLUMNS Pine Tuning • By Ollie Crawford ..14 Confidentially . . . By Earl Wilson .22 Covar fhoto 8y Tom Caffray. Globa Vol. 3, No. 29 • July U. I9SS Utua #120 Waller H. Araieobaro, editor Merrill Ponilt, Aionoging tdilor Alexander H. Joseph, Associole tdilor Horry Harris, Astocioto tdilor Oliver H. Crowferd, Programming tdilor Michael J. O'NeM, Advertising Oiroclor Donold t. Kahn, Promotion Director Henry H. Oschay, Circulation Director James T. Ouirh, PubHdmr TV GUIDE is paMished wacUy hy Tiimile PuMkaKens, Inc.. 400 N. Brewl SItmI. PhtladelpMs 1. Pi. Rlttenhousi G-l«00. NiUoimI Advertisint OOici. MS Madison Ave.. Now York 22. N. Y. Enleied as second class matter at the Post OMco at PhiladolpMa. Pa. Sahsaiption Ratos: In the U.S. I rear ».00.2 years IS.OO. 3 years 311.00, sindo ^ 15c: In Can¬ ada 1 vaar 36.00,2 years 310.00,3 years 314.00; in Pan-Ainer- 1 year 37.00. 2 yearsJItOOj 3 years PTMj _ __ , ric.w, « air.w. In other Fereiin Ceeniries I year 3100, 2 years 314.00. 3 years 320.00. Cwyrifht 1355 hy Trimila PnMicalions. Inc. He material in TV GUIDE, indMHnt erefram infennalion. may be reprinted witbeel permission of the cepyriflit owner. Address subscriptiom and changes of address to Box 8019, Philadelphia 1, Pa. Please allow tour weeks for chonge of address.