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TV Teletype* NEW YORK Bob Staht reports; SIR LAURENCE OLIVIER'S "Richard III" will be the second British movie to have Its American premiere as an NBC "spectacular" be¬ fore being released to movie theaters. A Sir Alexander Korda film, co-starring three other "sirs" — CEDRIC HARDWICKE, RALPH RICHARDSON, JOHN GIELGUD, It Is tentatively scheduled for Jan. 1. « » * NBC, which previously announced the American premiere of REX HARRISON'S "Constant Husband" for Oct. 9, sees these movies as an answer to pay-as-you-see TV. Says program chief RICHARD PINKHAM, "Here's what we can offer viewers for free. Let's see the pay-TV crowd top this" . . . Vfhether Hollywood will release Its new movies to TV before theaters depends on what these British movies do at the box-office, PINKHAM believes. * * * Official Films has bought all 126 of the My Little Margie tele¬ films from Roland Reed Productions for syndication to local sta¬ tions, for a whopping price of $1,500,000 . . . Warner Brothers, which owns movie rights to the Perry Mason character, will prob¬ ably produce the telefilm series based on the suave private eye's exploits. Nobody mentioned yet to play the role. « « « TV Is getting the baseball bug. "To Strike a Blow," based on story of Red Sox outfielder JIM PIERSALL, scheduled for Climax ! In August . . . And TV Playhouse plans "Man on Spikes" for World Series time"! Movie rights to this ELIOT ASINOP novel of a minor leaguer are owned by MARLON BRANDO. He okayed the Playhouse pro¬ duction, but you can bet he won't do the TV show. * * * SID CAESAR has changed the format of his CARL REINER-dlrected summer replacement. Instead of using a touring-band theme. It Is now a musical review. Same cast . . . The Orson Bean Show and GEORGE DE WITT's All In Fun aren't on TV this summer, as scheduled, because the sponsors who bought their CBS time periods substituted reruns. Less expensive, they said. * * * It's definite now that MILTON BERLE will do all 15 of his shows next year from Hollywood — and In color . . NBC close to a deal to present Broadway's "Seventh Heaven" as a "spectacular" after the show closes, a la "Peter Pan." The musical co-stars GLORIA DE HAVEN and RICARDO MONTALBAN, who would also do the TV show. * * * With Topper canceled by Its sponsor, EVE ARDEN's Our Miss Brooks moves Into that Friday night time period In the fall. Mama will precede; Crusader , Playhouse of Stars , Line-up and Person to Person will follow . ! . Ford will sponsor all 10 of CBS' Saturday night super-shows next season, plus half the Monday night Producers' Showcase series on NBC. •Tnde-mark, Teletype Corp. Continued on Insido Back Cover