TV Guide (July 16, 1955)

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La Rosa Reveals Secret Of His Success On TV he left Godfrey. “When Godfrey canned me and I played my first solo in Bos¬ ton,” he recalls, “I was supposed to be the one who wasn’t humble enough. Well, I really wasn’t very humble, but I put on my humble suit and I went out there and sang. ‘Holy Mackerel!’ I said to myself. ‘All these people paid to see me. They didn’t get in jree. They actually paid to come in here!’ Then I really got humble.” La Rosa put his fork down and turned to his press agent. He shot his cuffs, revealing a silver wrist watch, a set of gold cuff links the size of walnuts and a huge gold ring initialed “JL.” “Beverly,” he said, “do you think it’s OK to wear a silver watch with gold cuff links?” “Sure, Julie,” the press agent mur¬ mured quickly. “Of course it’s all right. Sure it is, Julie.” Julie picked up his fork again. “I’m never certain,” he said. “Life’s Georgia Gibbs was first guest. funny that way. When I was a kid over in Brooklyn I never even had a watch. And now I gotta worry about what kind of a watch to wear with my solid gold cuff links. “Eggs Benedict,” he said, as a waiter came up. “They’re very good here.” Yes, he still watches Godfrey’s shows every chance he gets. It’s like going back to school again to see that old gang on Godfrey’s show. Except, of course, that old gang is pretty much busted up now. No, he hadn’t seen any of the people recently jettisoned by Godfrey. Marion Marlowe? The Mariners? ‘“They’!! all do fine,” he said. ‘"They have all the talent anybody ever needs.” Dorothy McGuire? She and her sisters would stay on with Godfrey, he guessed. Her romance with Julius was a thing of the past. Well, what did he really think of Godfrey, anyway? “Down, boy, down,” he said enig¬ matically. “If it hadn’t been for God¬ frey, I’d probably still be in the Navy, where I was when he found me. “You know, I guess I was the first nonentity ever to appear on 'TV. I never sang solo in a nightclub, or in a theater or even in a band. “Now, in the beginning, on God¬ frey’s show, I discovered that the rea¬ son people liked me was because I was even more unsophisticated than they were themselves.” Julius leaned back in his chair and looked dreamily out over the park. He pulled a cigaret out of his pocket and stuck it into his mouth. A waiter hur¬ ried over and held a match to it. “Thank you,” said La Rosa. Then he turned to his guest. “You know,” he said, thoughtfully, “the big change in me. I’ve noticed, is this: I don’t get embarrassed any more when a waiter lights my cigaret for me in a restaurant.” Next Week: Marion Marlowe