TV Guide (April 9, 1954)

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APRIL SHOWERS i need be of no particular concern as long as your favorite umbrella is at hand. Serving somewhat the same function is TV GUIDE. Comes a shower of sea¬ sonal program changes and TV GUIDE provides the perfect "umbrella" for weathering the confusion that follows. By subscribing, you know that fair weather or foul, a new copy of TV ppUIDE will be mail-delivered to your home each week — at a sizable saving, too! Strike Back at Cancer—Man’s Cruelest Enemy Give to the American Cancer Society i