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sis we see it Week of July 9-16 LOCAL PROGRAM GUIDE Members of the Screen Writers Guild, who grind out scripts for filmed tele¬ vision shows, are now being aided in their efforts by a handy-dandy list of taboos imposed by program spon¬ sors and networks. The list is being published—in instalments yet—in the SWG Bulletin, a publication distrib¬ uted to all members of the Guild. If the editors of the Bulletin have dif¬ ficulty in compiling their string of “don’ts” for writers, we refer them to “Who’s Killing TV Comedy?” in our issue of May 29, 1953, and “What You Can’t See on TV” in our issue of Feb. 26, 1954. Both articles dealt with the semi-official censorship that confronts television writers. We are not, to be utterly frank, too concerned with the fact that the word “lucky” may not be used in shows sponsored by a competing cigaret company, or that beer cannot be drunk in programs sponsored by a soft drink outfit. Such fetishes are understandable, if somewhat petty. Of more importance, however, are the unwritten but nonetheless binding rules that certain series of half-hour dramas absolutely must have happy endings, that others cannot touch on anything current because the film might be dated when rerun for the umpteenth time in 1983. These taboos limit writers for those programs to light, frothy plots which may be amusing individually, but which are bound to be repetitive and boring if seen week after week during a 39- week season. So far television has not suffered too noticeably from these important ta¬ boos. We fear, however, that a steady diet of pap in half-hour films may ultimately sicken viewers. e& ! Opposite Page 12 Contents TV GUIDE is published weekly by Triangle Publications, Inc., 400 N. Broad Street, Philadelphia 1, Pa. Rlttenhouse 6-1600. National Advertising Office, 488 Madison Ave., New York 22, N. Y. Entered as second class matter at the Post Office at Philadelphia. Pa. Subscription Rates: In the U.S. 1 year $5.00, 2 years $8.00,3 years $11.00, single copy 15c; In Can¬ ada 1 year $6.00,2 years $10.00.3 years $14.00; in Pan-Amer¬ ican Countries 1 year $7,00, 2 years $12.00, 3 years $17.00; In other Foreign Countries 1 year $800, 2 years $14.00, 3 years $20.00. Copyright 1954 by Triangle Publications. Inc. Address Subscription queries ond changes of address to 116 W. 32nd St., Hew York 1, N.Y.