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Art Carney begins first record. Screen prevents orchestra from drowning him out. Look ULko's /Uaking EVERY TV CHARACTER WANTS Jukebox tags are beginning to read like TV listings. The performers’ names are the same; only the locale has been changed. TV favorites, with and without singing voices, are en¬ gaged in a wholesale recording kick. Because Wally Cox, Red Buttons, Jackie Gleason and others have proved that TV popularity sells discs, new commuters from video screen to turn¬ table are being recruited all the time. Recent example: Art Carney, who enacts Papa Van Gleason, Ed Norton, Clem Finch and a multiplicity of other characters on The Jackie Glea¬ son Show , tried still another role— that of Columbia vocalist—with tunes tagged “Va Va Va Voom” and “Song of the Sewer.” The latter aria, banned from the CBS airwaves because of its not-so- cultural content, was a theme song for sewer-strolling Ed Norton. Car¬ ney’s TV boss man, Jackie Gleason, who has sold orchestral mood items by the albumful, similarly had a go at “character” songs in Capitol’s “And Awa-a-ay We Go!” Red Buttons is another funnyman to rate a turntable encore. His best¬ selling “Strange Things Are Happen¬ ing” for Columbia has been followed by “Oh! My Mother-In-Law” and “The Buttons Bounce.” Jack Benny is recording Capitol chapters for chil¬ dren. Paul Winchell and woodenhead Jerry Mahoney continue their disc duetting with “You’re So Much A Part Of Me” and “Anything You Can Do” on Label X. It’s not only TV’s clowns who are making the turntable trek. Bishop 18