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In various cities throughout the eountry, TV GUIDE editors are ask¬ ing the more than two million families who buy our magazine each week to help select local television performers “worthy of network attention.” At first glance this may appear to be a strange sort of poll. It is, but then television is a strange medium. TV uses up material and performers so rapidly that some source of sup¬ ply for new faces is an absolute necessity. Vaudeville is dead. Bur¬ lesque is all but gone. The networks, then, must look to night clubs, radio and local television for fresh per¬ sonalities. Our feeling is that there is a great deal of talent on local stations just waiting to be discovered. You are the talent scouts. We will give your choices national publicity in an arti¬ cle that will include their pictures and a description of their capabili¬ ties. If this small effort makes it pos¬ sible for just one new star or show to be born, you and we will be more than compensated. One more announcement. Before the end of the current television sea¬ son, we hope to name TV GUIDE’S “Show of the Year.” Our editors will make the selection, but we will be guided by your suggestions. We want to pick the regular program that not only has offered outstanding enter¬ tainment or information, but has made the most notable contribution to the cause dearest to our hearts—better television programming. We would appreciate your counsel. Please send us the name of the pro¬ gram you would pick, and the rea¬ sons for your choice. The address is As We See It, TV GUIDE. 400 N. Broad St., Philadelphia 1, Pa. Contents Vol. 2, No. 7 February 12, 1954 Week of February 12-18 LOCAL PROGRAM GUIDE Opens Opposite Page 12 TELETYPES New York . 3 Hollywood .. 4 ARTICLES Red Buttons: Humility Pays . 5 How To Be Right And President . . 10 TV Valentines . 20 How's Your Antenna? . 22 In The Cast: Jack Lescoulie . 7 CLOSE-UP Glamorous Tallulah Bankhead ... 17 REVIEW Buick-Berle Show .13 PICTURE STORY Lucy-Desi: Trailer Troubles . 8 SINGER ALBUM Frank Parker, Marion Marlowe ..12 Last of a series REGIONAL RECIPES Cleveland: Sister Lettie's Buttermilk Biscuits 16 SPORTS Red Smith Reports .15 COLUMN Fine Tuning .14 Walter H. Annenberg, Editor Merrill Panitt, National Managing Editor Harold B. Clemenko, Regional Managing Editor Michael J. O'Neill, Advertising Director James T. Quirk, Publisher TV GUI DE i s published weekly by Triangle Publications. Inc., 400 N, Broad Street.Philadelphia 1, Pa. RlttenhouseO 1600 National Advertising Office, 488 Madison Ave , New York 77 , N Y. Entered as second class matter at the Post Office at Philadelphia, Pa Subscription Rates; In the United States 1 year $5 00. 2 years $8.00, 3 years $11.00, single copy 15c; In Canada 1 year $6 00, Z years $10.00. 3 years $14.00; In Pan American Countries 1 year $7.00,2 years $12.00.3 years $17.00. In other Foreign Countries 1 year $8.00. 2 wears $14.00, 3 years $20.00. Copyright 1954 bv TrianRle Pubhca