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HOLLYWOOD Dan Jenkins reports: Boomtown is booming again. CBS is reportedly digging into its treasury for S3,000,000 with which to build at least two new studios at Television City, plus the conversion of one of the present studios to color. ABC is getting ready to switch a number of its New York shows to Hollywood and has formed a new corporation with Hal Roach, Jr., to produce TV film series for syndication. * * * JACKIE GLEASON has about made up his mind to do his show from here next season, and MILTON BERLE is toying seriously with the idea of doing the same thing. Even one of the local independent stations, Paramount’s KTLA, has bought the old Warner lot on Sunset Blvd., and is planning to film and syndicate a couple of its shows. * * * That March 21 JACK BENNY show, recently filmed by GEORGE BURNS’ film unit, includes BOB HOPE in addition to BENNY, BURNS and BING CROSBY. About the only way CBS could top itself after that one would be to get PRESIDENT EISENHOWER to demonstrate his paint¬ ing technique on Omnibus ... An upcoming episode of My Little Margie is laid in Palm Springs, where CHARLIE FARRELL is the Number One citizen and former mayor. So while FARRELL plays GALE STORM’S father, an actor had to be hired to play FARRELL. * * * CBS-TV making contractual noises at SHEREE NORTH, the girl who danced ("danced?’’) on that initial BING CROSBY show . . .It’s now official by the LORETTA YOUNG show that those lengthy introductions are being cut down to get on with the story . . . Add DR. KINSEY to the grow¬ ing list of This Is Your Life prospects who have had to be cancelled . . . QUENTIN REYNOLDS will make a series of 13 films called Classified . . . Look for DICK POWELL to make a regular series out of his WILLIE DANTE char¬ acterization done on several Four Star Playhouse films. * * * The big buildup for SALLY MANSFIELD, of Rocky Jones. Space Ranger. started with being "Miss Emmy" for this week’s Academy of TV Arts and Sciences Annual Emmy Awards, or would you rather be BILL CULLEN? He’s now doing I’ve Got a Secret in New York Wednesdays, flies to Hollywood to do Place the Face Thursdays, flies right back to New York again to do the "Walk a Mile" radio show Saturdays. And this goes on every week. He’s replacing JACK BAILEY on Place the Face. BAILEY to go into a new TV version of "Truth or Consequences" for RALPH EDWARDS -- who owns both. * * * A survey of "influential groups" reports that TV com¬ mercials "infuriate, bore, irritate, deceive the public and destroy their own value." They also do one other little thing -- they foot the bills for your free TV . . . Keep an eye on ANN SOTHERN's Private Secretary. Tbe show is building like compound interest.