TV Guide (April 9, 1955)

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sharply altered family life. Dad stays home nights now; brother doesn’t hang around the poolroom so much. And, in many cases, Mother hardly goes out at all. “It’s wonderful to have the TV,” a Videotown housewife confided to an interviewer. “Before we had TV, my husband used to go down to the tav¬ ern and drink every night. Now he stays home and drinks.” Like many another American village and town. New Brunswick was hit by the first wave of the TV invasion shortly after World War II. By 1948 there were 267 TV sets in the town— 213 in private homes, the rest in chop houses and watering holes. Then New Brunswick was invaded again—this time by the New York advertising agency of Cunningham and Walsh, which decided that this was as good a place as any to study the trends in TV sales and the influence of TV on family life. That’s how Videotown was born.