TV Guide (April 9, 1955)

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Yanks' Casey Stengel and Giants' Leo Durocher: they're picked to top the field. Our Fearless Forecaster Forecasts Fearlessly: ‘It’ll Be A Subway Series, Men!’ This is why housewives win all the football pools, the hatpin is still one of the most effective methods of horse-race selecting and the Supreme Court thinks that baseball is a sport, and not a business. Without changing the subject, it’s going to be just about as good a tel¬ evision year for baseball as the 1954 season. It was noteworthy that base¬ ball’s top four teams last year—Cleve¬ land and the Yankees in the Ameri¬ can League, and the Giants and Brooklyn in the National League—all televised at least 77 of their regular season games. This leads to a work¬ ing theory that telecasting is the real key to success in the major leagues. This theory holds that the team with a full TV schedule develops liv¬ ing room fans, who later turn up more or less regularly at the box