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[ CONFIDENTIALLY.. by Earl Wilson NEW YORK . . . Jack Benny’s frank admiration of Jackie Gleason hasn’t prevented Gleason from playing tricks on him. When Benny guested on the Gleason show recently, Jackie—as a gag—fitted up a dressing room for Benny that was ridiculously small. Jack could only get into it sideways, and all the furniture was old and broken-down. When Benny was led into it, the Gleason troupe roared. Benny turned to them and, with his sad look, said, “I don’t know what you’re laughing about. This is much bigger than my dressing room back in Hollywood.” ■ No, Arthur Godfrey hasn’t fired any of his sponsors yet, hut. ... Re¬ cently, when he took on a new one, he said in effect to ad agency spokes¬ men: “Now don’t he wasting my time sending me three pages of junk to read in preparing a commercial. Put the salient points in three lines. I’m no moron . . . and I am husyl” ■ I took an out-of-town friend to The Garry Moore Show, and the “warm-up” was quite funny for so Gleason Puts ‘Squeeze’ On Benny; Godfrey Makes Rules For Sponsors early in the day. “How many are seeing the show in the studio for the first time?” Garry asked. The mem¬ bers of the audience indicated they were all newcomers. Said Garry: “Well, I’m the only one who’s been here before! But I think you’ll like the program. It’s my favorite show— in fact, I watch it every day. Well, I’ve got to go off now and come back on again—so act surprised, will you?” . . . Backstage, afterward, Garry re¬ membered an early failure: “I was on Fred Allen’s radio program once and I set a record—I was the only guy ever fired between the East Coast broadcast and the repeat for the West Coast.” ■ Jan Murray, the Dollar a Second man, is superstitious about only one day in the week—^Friday. On Fridays he suffered an ulcer attack, took a bad fall on stage, tumbled down a flight of stairs, severely hurting his back, and was notified that his three children were seriously ill with the virus. So now he wears a key chain on which are two rabbit’s feet, a four- leaf clover, a good-luck horseshoe, a small salt shaker and a cigaret lighter. The lighter is there because he recently lit a match and burned his hand badly—on a Friday. ■i Jack Eigen, who was fired from a Chicago TV program for his mar¬ athon on-the-air smooching with hlonde actress Cleo Moore, has in¬ vited her hack on his new television program. “I wouldn’t mind getting fired again for the same reason,” he informed Cleo. NEXT WEEK: SHEILAH GRAHAM 22