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pearing in the New York Daily News: BE SEEING YOU, ARTHUR Just want to wish Arthur Godfrey the best of luck and then some, in his forthcoming hospital hitch. So great was the veneration display¬ ed by the press that a trade magazine, Broadcasting-Telecasting, was moved to observe: “The deification of Arthur Godfrey has been in process for kome time, but his triumph over illnes^ and the opportunities it made for the CBS’ publicity factory have rendered it complete. It is only a matter of time until the second syllable of ‘Godfrey’ will be forgotten.” First of Two Articles The Decline and Fall of Arthur God¬ frey in the esteem of newspapermen has been one of the most startling re¬ versals in television’s brief history. Only two years ago Godfrey was virtually enshrined by the press. At the time of his hip operation in May, 1953, even the fact he tied a shoelace was recorded in respectful tones. Newspapers printed adulatory col¬ umns and sentimental editorial car¬ toons. And this was a lead editorial ap¬ And then, in the course of just a few months, the entire picture changed. First, on October 19, 1953, came the on-the-air firing—for lack of “humil¬ ity”—of one of Godfrey’s “Friends,” Julius La Rosa. The newspaper key¬ note was Disillusionment. Wrote Ben Gross in the New York Daily News: “There’s no star who can’t be replaced—and forgotten . . . The Great Godfrey legend has been deflated!” And Jack Gould in the New York Times: “The carefully nurtured illu¬ sion that his supporting company was one happy family has lost some of its luster. What always has been common knowledge in the trade is now public knowledge: Mr. Godfrey likes his own way and is decidedly the stern master of his own household.” And Terrence O’Flaherty in the San Francisco Chronicle: “Unfortunately for a well-preserved myth, the La Rosa situation has shown Arthur God¬ frey is a small man in a very big job.” And Washington TV columnist Bernie Harrison, a Godfrey admirer since his Washington disc jockey days: “Anyone can pick the wrong word and Arthur certainly continued