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TV, talked about the “careful design of programs to appeal to daytime taste.” NBC’s chief, David Sarnoff, promised his affiliate stations a whole new lineup to combat CBS’s schedule. There are some cheery spots ahead for the daytime viewer. New Hour For Kate D aytime viewing is being given a greatly needed shot in the arm. During the summer months, NBC looked cagily over at CBS, which was flooding the morning and afternoon hours with shows, and gave its own “why bother” attitude a fast shuffle. Suddenly, housewives were not only advertising targets for the soap brigade, but daytime viewing opened up a new area for real entert ainme nt For, despite the seeming incompati¬ bility of getting household chores done while facing a TV set, average daytime viewing climbed from 61 minutes in 1952 to 82 this year. 'The good news circulated and a flow of promises came from the high¬ est echelons of both networks. J. L. Van Volkenburg, president of CBS- NBC’s Kate Smith Show, with the highest Trendex rating of all after¬ noon shows, is being moved up an hour in direct competition with CBS’ The Big Payoff. Since Miss Kate doesn’t have any mink coats to throw around, she will compensate by giv¬ ing a thorough look at fashions. Aimed straight at the hearts of women and the same audience as Payoff, Miss Kate will also go in for household gadgets. She will sing as usual, tell some of her choice anec¬ dotes, and there will be guests and chatter. Ted ColUns,^ who will prob¬ ably be around as long as Kate her¬ self, will commentate. Some of his interviews may be curtailed. Although not new, the best spot on daytime TV is in the early hours of the morning when Dave Garroway and J. Fred Muggs telecast the lively Today show. The RCA Exhibition Hall in New York City will continue as the base of operations, although films, re¬ motes and special features will be shown. News Commentator Frank Blair has replaced Merrill Mueller. Garry Moore, that irresistible crew- cut juvenile who takes over for CBS daytime practically where Godfrey 24