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to the potential sponsor, “and he has this dame, see? Or this wife, or this mother-in-law, or this whatever, see? And the guy is a clerk in a haberdash¬ ery, see? And you just take it from there—anything can happen.” See? And so some 15 new situation come¬ dies are about to be sprung on the viewing ' public, most of them bul¬ warked by names heretofore missing from the TV scene and almost all of them involving this dame, see? While it is considerably easier to pick the winner of a horse race in¬ volving untried nags, it would appear that the new situation comedy most likely to succeed is The Mickey Rooney Show, a Saturday night NBC opus which involves Mickey Rooney as one Mickey Mulligan, a network page boy. Running Rooney a close second should be an item tagged Honestly, Celeste, which will occupy a Sunday night time slot on CBS. The title stems from an exasperated comment fre¬ quently aimed at its star, who hap¬ pens—as in the Mickey and Mickey parlay—to be a coincidentally-named Celeste (Holm). She’ll star in a live show whose format will involve her as a country newspaper girl trying to make good in the big city. She’s this dame, see? The other newcomers range from quiet sophistication to young farce. Each, on paper, would appear to be a sure winner. Ronald Colman and his wife, Benita Hume—a dame in the more dignified British tradition— are bringing their award-winning radio show, Halls of Ivy, to TV, with Colman playing a college president and his (Colman’s) wife playing his (the president’s) wife. Another radio veteran, Corliss Archer, is being committed to film with young Ann Baker, a dame-ette, in the title role, and one-time movie star Mary Brian, an ex-dame, cast as her mother. Bobby Ellis, who played the Dexter role on radio and Newspaperman Peter lawford riles Marcia Henderson in Dear Phoebe, in a live TV version three years ago, has it nailed down again. Still other new shows include still other old radio favorites, such as De¬ cember Bride and Father Knows Best, Bride inherits the Monday night time on CBS directly following I Love Lucy and will star Spring Byington as the only mother-in-law in captivity who doesn’t get on everybody’s nerves. Father Knows Best is, of course, the Robert Young starrer. Three entirely new shows include June Havoc as a small-town female lawyer in Willy, Saturday nights on CBS; the Michael O’Shea-James Dunn-William Bishop eo-starrer, It’s a Great Life (Tuesdays on NBC), and Dear Phoebe, which stars Peter Law- ford as an advice-to-the-lovelorn columnist (Fridays, NBC). The Havoc show, incidentally, was originally called My Aunt Willy and then changed to The Artful Miss Dodger, a title which lasted only until the sponsor discovered that no one in Brooklyn liked female Dodgers. Also coming up later are a new Robert Cummings show, with Cum- 18