We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
BIG Shows For BIG Screens IVot only living rooms will offer ex¬ citing television this season. Some impressive programs are planned for movie theaters, too. Large-screen theater TV’s 1954-55 season got under way on Sept. 15 with an encore of its biggest money¬ maker the preceding year—Rocky Marciano vs. Ezzard Charles. Telecast ticket-buyers are being promised the glittering spectacle of the Metropolitan Opera’s grand open¬ ing Nov. 8 (available to home owners gratis in earlier seasons), a group of concerts by the New York Philhar¬ monic Symphony, beginning Oct. 7, and at least three Notre Dame foot¬ ball games. One theater TV production outfit also has arranged to telecast a top comedy hit, “The Seven Year Itch,” direct from its Broadway stage, but is currently involved in a hassle about conflicting movie rights. In theater TV, shows are projected on the full-size screens of local movie houses; and viewers of these programs, which are not available in the living room, are charged varying prices. When engineers some seven or eight years ago perfected the means to project a TV image as large as 18x24 feet, the movie magnates took over. Crystal ball communiques predicted super-duper, all-star extravaganzas that would make home TV seem as inferior as home movies. There would be weekly pickups from Broadway theaters, sports classics, concerts, bal¬ let, opera, and fabulous profits for all. However, theater TV ran smack into the old chicken-and-the-egg problem. Theater managers would not invest in big-screen TV equipment (costing as much as $15,800 per thea¬ ter) unless they were promised a steady flow of theater TV events. And program producers, sports promoters, etc., could not stage mammoth shows unless they were assured a profitable network of theaters. Union and royalty problems were added road blocks. Looming as the biggest threat of all is pay-as-you-see TV, now being tested. While several systems of home- installed, subscription TV are tech¬ nically feasible, the Federal Communi¬ cations Commission still hasn’t indi¬ cated how it feels about charging the public for programs beamed over the airwaves. When and if pay-as- you-see gets a green light, however, theater TV may face trouble. There are now some 31,000,000 TV receivers in use around the country, each a potential box office for special events. No theater TV network could match so large a box-office “take.” Meanwhile, some 100 theaters in 60 cities currently are equipped for big-screen TV shows. As many as possible will be linked for each of the big events coming up for theater TV this fall. If these theaters show suffi¬ cient profit, more movie houses may be persuaded to buy equipment. Other¬ wise, theater TV could easily abandon its entertainment plans and concen¬ trate on such private affairs as across- the-airways sales meetings. Always held during the pre-noon hours, before the movie houses open for business, these get-out-and-sell rallies mean new off-hours revenue. 27