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as we see it Week of Oct. 30-Nov. 5 The major networks are trying to inject an atmosphere of suspense, of excitement, into this television season, and that—more than any business or technical consideration—is the most heartening aspect of their “spectacu¬ lar” and “extravaganza” productions. Some of these super-shows have been impressive. Others have not jus¬ tified their publicity. But the impor¬ tant point is that an effort is being made to prevent television from fall¬ ing into the same-thing-every-week doldrums that beset radio. LOCAL PROGRAM GUIDE Opens Opposite Page 12 Contents TELETYPES New York _ 3 Hollywood . 23 ARTICLES The Producer And The President .... 4 Return These Beautiesl . 8 3-D TV Down Mexico Way .11 Here's Havoc—June, That Is .16 Certainly some of television’s finest programs, and its most popular ones, are those that occupy a regular time period each week. They are the main substance of the medium, and no one wants it otherwise. But when we can occasionally have an added thrill comparable to a Broadway opening night, and still keep the substance of television, the medium gains stature. There were many reasons why the industry moguls decided to go in for the big shows this year. Not all those reasons were altruistic, born out of concern for improving TV’s entertain¬ ment structure. But we like to be¬ lieve that the chief reason was a real concern for the future of television, and an appreciation of the need to do something more than just add sit¬ uation comedies, whodunits and quiz¬ zes to the program schedule. Still, the best intentions in the world can come a cropper if the super¬ shows fail to attract viewers. Spon¬ sors will not continue to spend $250,- 000 on one show if the audience is small. If there is a fault, we submit, it is not with the audience. The viewer is never wrong. The show must be. If a series of programs—super or not —suits viewers, it eventually must win a large'audience. CLOSE-UP Barry Nelson: He Couldn't Afford Broadway .13 PICTURE FEATURE You Are Tuned To— .18 REVIEWS Medic ..1.21 The Ray Bolger Show .22 TV SNACKS Los Angeles: Hints For Every Host And Hostess .20 COLUMN Fine Tuning .22 Vol. 2, No. 44 . Oct. 30. 1954 #083 Wolter H. Annenberg, Editor Merrill Ponitt, Managing Editor Michael J. O’Neill, Advertising Director James T. Quirk, Publisher TV GUIDE is published weekly by Triingle Publications, Inc.. 100 N. Broad Street. Philidelphii 1. Pa. RlttenhOuse 6 1600. National Advertising Office. 488 Madison Ave., New York 22. N. V. Entered is second class matter at the Post Office at Philadelphia. Pa. Subscription Rates: In the U. S. 1 year $5.00, 2 years 18.00,3 years 111.00, single copy 15c; In Can¬ ada 1 year 16.00 ,2 years 110 00.3 years 114.00; in Pan Amer¬ ican Countries 1 year 17.00. 2 years 112.00, 3 years 117.00; In other Foreign Countries 1 year 1800, 2 years 114.00. 3 years 120.00. Copyright (954 by Triangle Publications, Inc. 2 Address Subscriptions and changes of address to Box 8019, Philadelphia 1, Pa.