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TV Teletype NEW YORK Bob Stahl reports: NBC seeking a top female personality to support STEVE ALLEN on his Tonight show. There's been no mention yet of teaming him with JAYNE MEADOWS, his wife, as a nighttime "Mr. and Mrs." pair . . . ABC has finally released SAMMY DAVIS, Jr., and JOEL GREY from their pay- even-if-no-play contracts, after trying unsuccessfully for a year to find sponsors for them. At $750 a week they cost the network about $40,000 apiece. * * * Reversing his downward trend last spring, ARTHUR GODFREY is back in the Top 10 in the first national Nielsen ratings of the new season. Godfrey and Friends copped fourth place, with Talent Scouts in sixth. Dragnet . GROUCHO and Toast of the Town ran 1-2-3, but the ratings were compiled before I Love Lucy had returned. * * * That new system of picking up the voices of the football referee and opposing team captains as they toss the coin before each NCAA game was devised by CHARLIE RUSSHON, the ABC producer-director. He has the referee carry in his shirt pocket a tiny, battery-operated transmitter which beams the voices to the main transmitter. Boxing referees' instructions to fighters have been heard by TV fans, of course, for some time. * * * Producer FRED COE staging "The Women" for NBC's Monday night "spectacular" Dec. 13. No cast yet. The play was written by CLARE BOOTHE LUCE, now Ambassador to Italy . . . JACK CARSON makes his TV dramatic debut Tuesday, Nov. 9, in U. S. Steel Hour in the play, "Goodbye—But It Doesn't Go Away." * * * Two changes for forthcoming Best of Broadway spectacu¬ lars—DOROTHY McGUIRE, not KATHARINE HEPBURN, stars in "Philadelphia Story" in December, and HELEN HAYES stars in ,"Arsenic and Old Lace" in January, instead of JOSEPHINE HULL. BORIS KARLOFF also may appear in "Arsenic." Author Shepherd Mead knows what he's talking about when he spoofs television and its commercials in his new book, "The Big Ball of Wax." He should— he's vice president and radio-TV copy chief of a top ad agency . . . JACK PAAR, whose Morning Show is battling DAVE GARROWAY’s Today for early-bird” viewers, suggests DAVE change his traditional greeting—from "Peace" to "War." •Trade-mark, Teletype Corp. 3 (Hollywood Teletype on Page 23)