TV Guide (October 30, 1954)

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Reward Yourself with the pleasure of smooth smoking Smoke longer and finer and milder PALL MALL You will relish the finest quality money can buy. Fine tobacco is its own best filter, and PALL MALL’s greater length of traditionally fine, mellow tobaccos travels the smoke further—filters the smoke and makes it mild. You get more than greater length PALL MALL pays you a rich reward in smoking pleasure—an extra measure of cigarette goodness. No finer tobacco has ever been grown—and here it is blended to a flavor peak —distinctively PALL MALL. It's YOUR cigarette— every puff richly flavorful, fragrant—always so pleasingly mild. Choose well — smoke PALL MALL Relax. Take it easy. Smoke PALL MALL. Cooler, sweeter, milder PALL MALL gives you a smoothness, mildness and satisfaction no other cigarette can offer you. Reward yourself! Get fresh, new smoking satisfaction. Buy PALL MALL in the distinguished red package today. Danny Thomas Show "Make Room for Daddy"—ABC ★ The Big Story —NBC ★ Doug Edwards with the News-CBS-Tues. & Thurs.