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NOMINEES INCLUDE JUST ABOUT EVERYBODY —EXCEPT DAD Who controls the TV set in your house? Is it your jive-addled teen- aged daughter, the Crockett-mad¬ dened six-year-old son of the family ... or is it Mom? There seems to be some disagree¬ ment on this question among those who should know the answers. In fact, they’re practically fighting in the streets about it right now. According to Sid Ascher, head of an outfit called Teen-Age Survey Service, it is the adolescent who rules the dials in the average American home. Ascher says he has interviewed 6000 teeners and discovered that they are the ones who decide what pro¬ grams the family should look at in 74 out of every 100 U.S. living rooms. When Ascher’s findings were un¬ covered in a trade publication last month, Eugene Gilbert, top man at Gilbert Youth Research, a rival sur¬ vey organization, immediately emitted a howl of anguish. Indeed, had he met Ascher on the street that day, it is just possible that Gilbert mi^t have crowned his rival with a rock. As it was, he ripped off a highly in¬ flammable letter to the trade paper charging that—far from controlling TV—teen-agers rarely even look at the set. Instead, they prefer to flop around on the floor, eat bananas and listen to a hot band on the radio. “Radio, not TV, provides the enter¬ tainment teeners like best—namely dance music,” wrote Gilbert tartly. As a matter of fact, it is small chil¬ dren, not teeners, who dominate the TV set, according to the figures com¬ piled by Gilbert. Got that, Mr. Ascher? And that’s not the end of it. While Ascher and Gilbert glowered at each other over bales of statistics, the New York advertising agency of Cunning¬ ham and Walsh came up with a set of figures which indicate that it’s neither the teeners nor the pre-teen-