TV Guide (July 2, 1955)

Record Details:

Title:
TV Guide
Date:
July 2, 1955
Publisher:
Philadelphia: Triangle Publications, Inc.
Volume:
TV Guide - Philadelphia (July 2, 1955)
Leaf #:
0004
Language:
English
Collection:
Broadcasting & Recorded Sound
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Date Added:
August 28, 2022
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ers who run the family show on TV. It’s Mom. The agency unearthed this informa¬ tion in its annual survey of the TV habits of a typical community. The survey shows that the housewife spends an average of 17.05 weekday hours each week peering at her TV screen, which gives her a substantial lead over anyone else in the family. Is someone off-base here? Well, not necessarily. Actually, the three sets of figures don’t conflict as sharply as it appears at first glance. Ascher, for example, admits that radio is more popular with teen-agers than TV. This is because high school students long ago mastered the knack of doing their homework against the blare of a jazz trumpet but have yet to acquire the technique of solving problems in plane geometry while watching Jackie Gleason. Elementary school children, on the other hand, are unimpeded by heavy homework and consequently have more time to spend before the magic screen. But, says Ascher, the adolescent