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as we see it »o you still need proof that television is a business? Take a look at NBC’s announcement of a new $100,000 quiz show —The Big Surprise. The an¬ nouncement followed, by days, NBC spokesmen’s public insistence that they were not planning big-money give¬ aways to compete with CBS’ The $64,000 Question. The programming trend at NBC has been one of television’s most encour¬ aging aspects in the past few years. Today, Home and Tonight were started as programs designed specifically for the visual medium. “Spectaculars,” despite the pomposity of the word, of¬ fered viewers king-size packages of quality entertainment. And only re¬ cently the network’s president, Syl¬ vester (Pat) Weaver explained an “enlightenment” project. How does a $100,(X)0-jackpot quiz show fit in with this onward-and-up- ward-with-the-arts campaign? It doesn’t. At best, quiz shows with big prizes offer suspense and excitement to viewers. They’re fun to watch, but they certainly don’t add anything to television’s stature. Still, NBC is in business to make money. If CBS comes up with a dandy formula for capturing audiences and sponsors, NBC can’t afford to stand by and adopt a holier-than-thou at¬ titude in the matter. We now seem to be in for a cycle of huge-money prize shows. Actually, such shows are less expensive for sponsors than many of the weekly situation comedies on the air. And that makes them good business. But, let’s hope all the progress that’s been made recently in programming isn’t forgotten as the new jackpot cycle starts. A few quiz shows are fine; too many of them could make television an awful bore. CONTENTS WEEK OF SEPTEIVIBER 10-16 Local Program Guide Opens Opposite Page 12 TELETYPES New York . 3 Hollywood .23 SPECIAL FEATURE Godfrey's Feud With The Press .... 4 (First Of Two Articles) ARTICLES Garry Moore Picks The TOPS . 8 TV's Muscle Men . 15 Dollar (Francs Or Shilling) A Second .18 PICTURE FEATURES Join The Navy And See . . TV . 1) Queen Victoria Meets Peter Pan ...20 REVIEWS The Patti Page Show . 13 The Lawrence Welk Show . 14 COLUMNS Fine Tuning • By Ollie Crawford ....14 Confidentially . . . By Earl Wilson .22 Cover Photo By Onie Sweet Vol. 3, No. 37 • Sept. 10. 1755 Issue #128 [TV] VGUIDiy Walter H. Annenberg, Editor Merrill Panitt, Managing Editor Alexander H. Joseph, Aisodate Editor Harry Harris, Associate Editor Oliver H. Crawford, Programming Editor Michael J. O'NeiH, Advertising Director Donald P. Kahn, Promotion Director Henry H. Oschay, Circulation Director James T. Quirk, Publisher TV GUIDE is published weekly by Triangle Publications, Inc., 400 N. Broad Street, Philadelphia I, Pa. Rtttenhouse 6-1600. National Advertising Office, 400 N. Broad St., Philadelphia I, Pa. Entered as second class matter al the Post Office at Philadelphia. Pa. Subscription Rates: In the U. S. and Canada, 1 year $5.00, 2 years $8.00, 3 years $11.00, single copy ISc: In Pan-American Countries 1 year $7.00. 2 years $12.00. 3 years $17.00; In other Foreign Countries 1 year $8.00, 2 years $14.00, 3 years $20.00. Copyright 1955 by Triangle Publications. Inc. No material in TV GUIDE includ¬ ing program information, may be reprinted without per mission of the copyright owner. Address subscriptions and changes of address to Box 8019, Philadelphia 1, Pa. ' Please allow four weeks for change of address.