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A YEAR OF PLENTY /continued occasionally stretch to 90 minutes. ABC, which achieved new stature last season with its on-fUm Disney¬ land, is relying on film in the extra¬ length department, too. Its new Sun¬ day night Feature Film Festival is offering such 90-minute first-run-on- TV British films as “The Red Shoes” and “The Lavender Hill Mob.” NBC’s 90-minute entries include the Max Liebman and Producers’ Show¬ case series, the Sunday night Color Spread and the Sunday afternoon Maurice Evans Presents. Also on the NBC agenda are extra-long documen¬ taries and films. Some of the films—like Sir Lau¬ rence Olivier’s three-hour “Richard III” and Rex Harrison’s “The Con¬ stant Husband”—will be shown for the first time in the UB. Top TV personalities are seeking longer vehicles. Jack Benny will sup¬ plement his CBS half hours with five guest shots on the hour-long Shower of Stars. Perry Como has switched from 15-minute stanzas to a weekly hour. Art Linkletter and Eddie Fisher have signed for extravaganzas in ad¬ dition to their regular shows. The new accent on size will be re¬ flected in other ways, too. The day¬ time NBC Matinee Theater will offer a daily hour-long drama in color. Programs like Medic, limited to a half hour, will expand with an occasional In longer shows: Jack Benny, Bing Crosby. 6 two-parter. And since CBS scored during the summer with The $64,000 Question, NBC’s The Big Surprise will up the ante to $100,000. Super-specials will be offered for the small fry, too. There will be all-star productions of “Heidi” and “Alice in Wonderland” next month and, later, encores of last season’s “Peter Pan” and “Babes in Toyland.” And Walt Disney will Itire the lollipop set with a daily hour-long Mickey Mouse Club. New stars are making their TV de¬ buts this season—among them. Miss Garland, Noel Coward, Maurice Che¬ valier, Esther Williams, Linda Dar¬ nell, Alec Guinness, Kathryn Grayson. A number of Hollywood’s major film studios have changed their minds about TV. Warners, 20th" Century- Fox and M-G-M all have series on the air this season. Viewers will be offered opera pre¬ mieres, concerts by celebrated mu¬ sicians and a 90-minute performance by the Sadler’s Wells Ballet. There will be more use of color this season—better than 14 hours a week—especially during the daytime, so prospective buyers of color sets can sample programs while shopping. Sports fans will continue to have their own TV classics—the World Se¬ ries, the Army-Navy and other news¬ worthy football games, an occasional championship fight. Several of these will be in color. Despite the strength of the extra- measxure idea, half-hour shows will continue to be a staple on TVl Jackie Gleason is bucking the tide by halv¬ ing his Saturday night time to go on film, and there will be other new half-hour projects. Bear in mind that the new shows, in TV’s Year of Plenty, are in addi¬ tion to such standbys as I Love Lucy, Gobel, Disneyland, Godfrey, Groucho, Dragnet and other favorites. All this and Liberace, too!