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as we see it Before we forget about baseball for the year, let’s offer some free and only slightly biased advice to Mr. Ford Frick and the baseball club owners: Don’t cut down on baseball telecasts, gentlemen. The evidence from your own re¬ search firm, which has answers from 10,000 fans, indicates that there are many reasons besides television that keep them away from the turnstiles. Certainly you don’t need a research firm to tell you that baseball is much more fun when viewed at a ball park than it is on a 21-inch TV screen. But if you watch at home there’s no frus¬ trating search for a high-priced park¬ ing spot, no surly usher, no over¬ priced hot dog. and soft drink, no uncomfortable seat (the cushion comes extra). And there is escape from the boredom of slow-moving pitchers. Perhaps those matters should be cleared up before you cut off the Na¬ tion’s televised baseball. You enthuse about baseball’s ap¬ peal to youngsters, and, if anything, baseball is more popular than ever with them. Television can be thanked for that. You tried to whip up base¬ ball enthusiasm from the ladies—but the ladies didn’t really respond until television arrived. We see no reason why all of a team’s away-from-home games can’t be tele¬ vised; no reason why most, if not all, of a team’s home games can’t be televised. Make the stadium, the park¬ ing facilities and the prices appealing to the millions of new fans television has made for you and gate receipts will continue to increase. In the long-range view, your most important job is to keep stimulating interest in baseball, not counting to¬ day’s receipts. And exposing as many people as possible to baseball—through television—will make the future take care of itself. CONTENTS WEEK OF OCTOBER 8-14 Local Program Guide Opens Opposite Page 12 PICTURE FEATURES More Than Meets The Eye _»,_ 4 Woman At Work _14 TV Toys ..20 REVIEWS Wyatt Earp . 18 It Pays To Be Married .19 COLUMN Confidentially . . . By Sheilah Graham .22 Cover Photo By Carlyle Blackwell Vol. 3, No. 41 • Oct. 8. 1955 Issue #132 Walter H. Annenberg, Editor Merrill Panitt, Managing Editor Alexander H. Joseph, Associate Editor Harry Harris, Associate Editor Oliver H. Crawford, Programming Editor Michael J. O'Neill, A dvortiiing Director Donald P. Kahn, Promotion Director Henry H. Oschay, Circulation Director James T. Quirk, Publisher National Advertising Office, 400 n! Broad SL, Philadelphia 1, Pa. Entered as second class matter at the Post Office at Philadelphia, Pa. Subscription Rates: ._ . Canada. 1 year 15.00. 2 years 18.00, 3 years 111.00. single 112.00^ P,n I*rfI' c 1 n c ® 4,ntr j* s ! »“' 17 00, 2_ years 112.00. 3 years 117.00; In other Foreign Countries 1 year 18.00, 2 years 114.00. 3 years 120.00. Copyrijht 1955 by Triangle Publications, Inc. No material in TV 6UIDE. inelud- Address subscriptions ond changes of address to Box 80)9, Philadelphia 1, Pa. Please allow four weeks ‘or change of oddress.