TV Guide (November 19, 1955)

The Theater Owners of America, may their tribe increase, have officially denied any interest in exclusive television rights to World Series baseball games. Present network arrangements for the Series expire in 1956, and it was reported that efforts were underway to take the games off free television and tie them up for the theaters— which would, of course, charge admission to see the games on big-screen television. In a far-sighted and certainly intelligent public relations move, the theater owners’ organization asserted it not only wasn’t interested in the Series for movie houses, but stood foursquare behind the principle of free television. There were, it is reported, three good reasons why the statement was issued. First, the theater owners knew how incensed the public would be _ if they grabbed the baseball classic and charged admission to see games the public has seen without charge ever since television came into being. Second, the theater owners are fighting toll television, and if they decided to televise the World Series for admission fees they would be destroying their own arguments against payas-you-see TV. And third, the theater TV outfit didn’t stand a very good chance of getting exclusive rights to the World Series, anyway. Organized baseball is quite sensitive to public reaction, and the team owners aren’t about to take away what most viewers feel is an inalienable right—the chance to see the World Series free. Still, it’s good to know that the Theater Owners of America have good public relations sense and are willing to sacrifice a chance to profit, for the sake of keeping the public happy. CO MN FE NOES WEEK OF NOVEMBER 19-25 Local Program Guide Opens Opposite Page 12 America’s Television Magazine TELETYPES New. York: ee SES Hollywood. 222.003. ence 23 ARTICLES % How Dr. Bergen Evans Picks The $64,000 Questions .............. 4 These Gals Work—Too ..........-..-.... 8 Peggy King Hos That Wonderful Feeling: 535 16 Rosemary DeCamp And The One That Didn't Get Away ...........--.-20 Queen Of The Guest Stars ............ 22 CLOSE-UP ik Jack Benny Fiddles—And No One Burns. ee eee 13 SPECIAL FEATURE 3 TV GUIDE Previews ...............-2.--0-0 10 REVIEWS The Big Surprise ................--<1 18 Confidential File .......................00 Ld Cover Photo By Carlyle Blackwell, Globe Vol. 3, No. 47 ¢ Nov. 19, 1955 Issue $138 ae Walter H. Annenberg, Editor Merrill Panitt, Mancging Editor ti ie H. Joseph, Associate Editor rry Harris, Associate Editor One H. Crawford, Programming Editor Michael J. O'Neill, Advertising Director Donald P. Kahn, Promotion Director Henry H. Oschay, Circulation Director James T. Quirk, Publisher TV GUIDE is erg weekly by Triangle Publications, inc., 400 N. Broad Street, Philadelphia 1, Pa, Rittenhouse 6-1600, National aanaitelan Office, 400 N! Broad St, Philadelphi Be os Entered = second class ale at the Post Office ladelphia, Subscription ie. In the U.S. ai Coeete. yaar Vales? ears $8.00, 3 years $11.00, si sito 15c; In Pan-American ye Coonuies 1 year $7.00, 2 yea! 00, 2 er pe “3 in other Foreign Countries 1 y of eo years $20.00. Copyright 1955 b Trane Poo Beg i No Yo material in TV GUIDE, inct ing program information, may be reprinted without perion of the copyright owner. Address subscriptions and changes oddress. to Box 8019, Philadelphia 1, P Please allow four weeks for change of ‘caieal