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We don’t think we are being pre¬ mature in offering advice on how next year’s Academy Award show should be presented. The television industry and the motion picture in¬ dustry have had two cracks at it and the results have been, considering the possibilities, mediocre. With 11 months to go before the next one, someone should start thinking now. The television audience, we be¬ lieve, is interested in six awards— the best picture, the best perform¬ ances by an actor and an actress, and the best supporting performances by an actor and an actress—and the best song. It would be no loss to viewers if they were deprived of the thrill of watching a bunch of strange men in dinner jackets dash up an aisle to clutch technical awards. Let’s start with the premise that the show has two reasons for being on television—to entertain viewers and to benefit the movie industry. Here’s our suggestion: A star announces the names of the candidates for best performance by a supporting actress. The name of the winner is read. Onto the screen comes a five-minute scene from the movie that earned the winner her honors. She is actually seen in her winning performance. The same rou¬ tine is followed for the other top awards. For music, we suggest that movie clips be used too. If there are five candidates for best song from a mov¬ ie, why not present the actual film productions of those songs? Certainly they would be given a better pre¬ sentation than they have been in the Award shows of the past two years. It would make an entertaining show—and it might even sell some movie theater tickets. ontents Vol. 2, No. 17 April 23, 1954 Week of April 23-29 LOCAL PROGRAM GUIDE Opens Opposite Page 12 TELETYPES New York . 3 Hollywood . 4 ARTICLES How TV Affected Lucy and Desi (First Of Two Articles) . 5 Slang The Fang . 8 'Fireside Theater' Director Picks Five As Tomorrow's Top Talent. .10 TV Without Commercials .......V......18 Dear Mrs. Kuszubski: . 20 In The Cast: Jill Corey . 12 CLOSE-UP Betty White: America's New Sweetheart? ....„. 15 REVIEWS Home .....13 Public Defender . ; . 14 REGIONAL RECIPES Cincinnati: Queen City Sauerbraten .22 SPECIAL FEATURE Memo to TV Cowboys .23 COLUMN Fine Tuning . 14 Walter H. Annenberg, Editor Merrill Panitt, Managing Editor Michael J. O’Neill, Advertising Director James T. Quirk, Publisher TV GUIDE is published weekly by Triangle Publications, Inc.. 400 N. Broad Street, Philadelphia 1, Pa. Rlttenhouse 6-1600. National Advertising Office, 488 Madison Ave., New York 22, N. Y. Entered as second class matter at the Post Office at Philadelphia. Pa. Subscription Rates: In the U.S. 1 year 65.00, 2 years 68.00,3 years 611.00, single copy 15c; In Can¬ ada 1 year 66.00,2 years 510.00.3 years 514.00; in Pan-Amer¬ ican Countries 1 year 57.00, 2 years 612.00. 3 years 617.00; In other Foreign Countries 1 year 68.00, 2 years 514.00, 3 years 620.00. Copyright 1954 by Triangle Publications, Inc. Address Subscription queries and changes of address to 116 W. 32nd St., New York 1, N.Y.