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What Is Happening In Educational Television? governments, by wealthy individuals, public solicitation, and by foundations. (The Ford Foundation’s Fund for Adult Education has a budget to pro¬ vide at least $100,000 per station for the first 30 stations on the air.) And, surprisingly, commercial broadcasters and equipment manufac¬ turers have donated well over $1,500,- 000 worth of buildings, towers, studios and equipment, plus technical advice. The Public Pays The Tab Biggest share of the money, how¬ ever, comes from the public and from civic organizations. For example, the St. Louis Educational Commission launched a drive for $900,000—and al¬ ready has most of it in cash or pledges. The Ford Foundation offered $150,000 toward construction, if the Commis¬ sion would raise $300,000 to match it. A prominent businessman pledged $215,000. Washington and St. Louis Universities jointly contributed stu¬ dio, transmission and other facilities worth at least $100,000. That took care of construction. As for operating money, the boards of education of more than 20 munici¬ palities in the St. Louis area pledged $1 per pupil for the first year in ex¬ change for school and after-hours programs of special value. Private schools made similar pledges—alto¬ gether, about $150,000. Solicitation of business firms, labor unions and in¬ dividuals will net the rest. WQED, in Pittsburgh, which went on the air this month, is the first financed on a community basis. To provide a permanent source of oper¬ ating income, a magazine, to contain WQED program reviews and news of educational television all over the nation, is being offered at $2 per year. Nearly 70,000 one-year subscriptions have already been sold. In addition, FCC ruled that their magazine could carry advertising. The pattern becomes different for state educational TV networks. These will be generally financed by state funds, but with private help wher¬ ever it can be obtained. Alabama plans a network of five non-commercial stations, and Wiscon¬ sin will have 11. Oklahoma figures an 11-station net to be financed by royal¬ ties from state oil lands. The potential for educational and non-commercial television is good if— and it is a very real IF—the dedicated people behind it can develop the kind of programs which will encourage pri¬ vate contributors and legislative bod¬ ies to provide the necessary money. Ssagram-Distiilers Corporation, New York City. Blended Whiskey. 86.8 Proof. 65% Grain Neutral Spirits. 19