TV Guide (July 17, 1954)

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PROGRAM OF THE WEEK BIG TOP Since the days of Phineas T. Barnum, the circus has been referred to as “The Greatest Show on Earth.” No one would suggest that the tag aptly describes CBS-TV’s circus show, Big Top, but it’s a good program for the children, which makes it acceptable in its Saturday time period. Big Top is staged in a Philadelphia armory, and its producers have tried valiantly to imbue it with all the atmosphere of the real thing. There’s a brassy circus band, a top-hatted ringmaster and plenty of clowns, as well as some pretty fair circus acts. The results are fast-moving and color¬ ful, but fail to allay the suspicion that the circus, for maximum impact, still is one entertainment form that must be experienced in person. With his booming voice and striking appearance, ringmaster Jack Sterling would probably be welcomed in that job by Ringling Brothers. This TV business, however, requires a more relaxed and personal touch. For the purposes of this show, Sterling would do well to mix in a little of the stand¬ ard emcee’s personality. The clowns, too, are nothing to worry Emmett Kelly. But as we said, the show is slanted primarily at kids. So is the sponsor’s product, which makes Big Top a good bet for both children and sponsor. And, unlike the seasonal tanbark variety, this circus is available all year round. MR. WIZARD fir. Wizard, starring the capable Don Herbert, is the kind of children’s show which tends to drive adults out of their minds. It catches them with their grammar school education show¬ ing its rough edges, which is all to the good. Father may know best, but he can use a little help from Herbert every Sunday afternoon. ' Herbert works out of an almost crude home workshop and uses a visiting neighborhood child as a peg on which to hang his lesson of the week. With artful simplicity he both explains and demonstrates the rudi¬ ments of everyday science—how’ to make paper, how to make glass, the principle of the inclined plane (re- Here's how: Don Herbert explain¬ ing scientific theory to a friend. \ member, Pop?) and other familiar phenomena which parents like to “ex¬ plain” by suggesting that their off¬ spring run out and play baseball. Herbert’s presence in the American living room can go a long way toward restoring Pop’s lost prestige as the fount of all wisdom. It’s no trick for any parent to pretend he knows ex¬ actly what Mr. Wizard is going to do and tell his youngster to “watch Mr. Wizard and you’ll see what I mean.” Thank you, Don Herbert.