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WE ASKED THEM Is 'Live’ TV On The Way Out? June Havoc, star of the filmed Willy: “The superior quality and scope of film is unde¬ niable, but that doesn’t make all film shows great. Neither does immediacy necessarily make all live TV ex¬ citing. For the actors, film is preferable because repeated showings mean more money.” Ed Sullivan, emcee of the live-and-film Toast of the Toton: “Film means rerun revenue, simultaneous showings, better light¬ ing and a chance to use material from the whole wide world. But live TV offers that all- important spontaneity, timeliness and lower production costs.” Danny Thomas, star of the filmed Make Room for Daddy: “Pro¬ grams like political conventions, sporting events, musical extrav¬ aganzas and special plays should be seen live. But a performer in a weekly series can relax on film—and put on a better show. Isn’t that what’s important?” Max Liebman, pro¬ ducer of NBC’s live “si>ectaculars: ” “Fine shows can be done on film, but to me the immediacy of a live show transmits itself to an audience in far more exciting fashion. Television, a new me¬ dium, should continue to manifest a unique style and technique.” Donald O’Connor, who switched from live to film: “There are cer¬ tain production values which can best be cap¬ tured on film, especial¬ ly for music^ comedy shows. But I believe filmed shows will look more ad lib in the fu¬ ture and occasional fluffs will be retained for that spontaneous look.” John L. Sinn, presi¬ dent of Ziv Television Programs, Inc.: “Film programming is sup¬ planting many hours of live presentation. This demonstrates not only audience accept¬ ance, but also the be¬ lief of outstanding per¬ formers, writers, directors and producers that film offers the best.” 7