TV Guide (August 13, 1955)

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Old set at 20th-Centory Fox lot is being all cleaned up and refurbished for TV. time spot ABC offered—the Wednes¬ day half-hour following Disneyland. The studio will compile a total of 44 films called The M-G-M Parade, con¬ sisting of shorts, cartoons, behind- scenes activities on the M-G-M lot and film clips of upcoming M-G-M movies. George Murphy will be host. veteran among the majors-in-TV is Columbia Pictures, whose Screen Gems subsidiary has been active in the TV film field since 1949, turning out commercials. In 1951 Screen Gems produced seven experimental Caval¬ cade of America TV films, and in 1952 got started on the Ford Theater series, which has introduced to TV films such movie names as Claudette Colbert, Paul Muni, Irene Dunne, Merle Ob- eron, Shelley Winters and many others. The unit is now producing, in addition to Ford Theater, such series as The Adventures of Rin Tin Tin, Captain Midnight, Father Knows Best, Jungle Jim, with Johnny Weissmuller; Damon Runyoii Theater, Falstaff Cele¬ brity Theater, You Can’t Take It with You and three others. Paramount, which owns a Los An¬ geles TV station, holds a controlling interest in Telemeter, the coin-in-the- slot subscription TV system, has an interest in the Du Mont organization, and has been active in the develop¬ ment of a color TV tube, recently concluded a deal with NBC whereby the studio will make its starlets, if not its stars, available to the refur¬ bished Comedy Hour, along with film clips of its upcoming feature pictures. Republic Pictures, original home of Gene Autry and Roy Rogers, has long used its sound stages for such film shows as Dragnet, The Ray Milland Show, G.E. Theater, City Detective and many others. On its own, under the banner of Studio City Television Productions, it turns out the “Emmy”- award winning Stories of the Cen¬ tury. It also has three new series in production—Behind the Scenes, Fron¬ tier Doctor and a third based on Sax Rohmer’s “Fu Manchu” stories. What does all this feverish activity mean to TV itself? Will the majors take over TV, as has been freely pre¬ dicted in movie quarters, or will TV be able to retain its own identity? A network executive, who prefers not to be identified, sounds this warn¬ ing: “The movie people, who have been rather articulate in their criti¬ cism of the quality of television, are headed for a painful fall if they think they can waltz into this medium and use it as a proving ground for their untried young starlets. TV’s time schedule, which demands that a show be on the air at the same time on the same day every week, calls for crafts¬ men who know what they are doing. Even Disney, an acknowledged genius, could turn out only 21 shows for his first season in TV.” 6