TV Guide (December 3, 1955)

as we see it Here, in the words of Robert E. Kintner, president of ABC, is the trend television programming will follow— at least for the next few years: **I think the real significance of special programs in the long run will be to expand normal programming length to 90 minutes and _ longer. There is nothing sacred about the half-hour and hour timing of programming; and since research seems to indicate that it is a better gamble in attracting audience and _ holding people to have a longer, rather than a shorter, show, it is my guess that next season will see many one-and-ahalf and two-hour programs in the daytime and nighttime on a regular basis. In effect, what the networks and producers will be attempting to do is to recreate in the home, on. a regular basis, program vehicles very similar to the motion pictures and the full-length plays.” That makes it unanimous. NBC, which originated the long, elaborate, spectacular type of show, is already on record. So is CBS with its Shower of Stars, Murrow’s new See It Now and Ford Star Jubilee this year, and with more spectaculars planned for next year. With ABC so firmly committed by its president, there no longer is any question about the future of television programming. We have, on a number of occasions, encouraged the concept of special programs that bring together great casts and great scripts on a once-a-month or every-so-often basis. It is, we feel, the only way television can keep from falling into the week-in and week-out rut of nothing but halfhour shows that plagued radio. Only by continuing to offer unusual entertainment can television retain its excitement, its real variety. C20 N T-E Nt Ss WEEK OF DECEMBER 3-9 Local Program Guide Opens Opposite Page 12 \ GUIDE / America’s Television Magazine TELETYPES NeW York. ae cer 3 Hollywood. soos eee 23 ARTICLES Big-Time Color TV .............2.---20002--4 Godfrey's Substitute ................-.-...13 Ida Lupino Makes A Fourth POPU © oe eaters 16 SPECIAL FEATURES TV GUIDE Previews ................-..... 8 Frank Leahy’s All-Americans ........ 10 Not-So-Hot TV News ..............--.-.--22 PICTURE FEATURE Television’s Horsy Set ...................-20 REVIEWS Alfred Hitchcock Presents .............. 18 The People’s Choice ...............-..-.-... 19 COLUMN Fine Tuning * By Ollie Crawford ..19 Cover Photo By Tom Caffrey, Globe Vol. 3, No. 49 © Dec. 3, 1955 Issue £140 Walter H. Annenberg, Editor Merrill Panitt, Managing Editor Alexander H. Joseph, Associote Editor Harry Harris, Associate Editor Oliver H. Crawford, Programming Editor Michoel J. O'Neill, Advertising Director Donald P. Kahn, Promotion Director Henry H. Oschay, Circulation Director James T. Quirk, Publisher TV GUIDE is published Amer d by Triangle Publications, Inc., 400 N. Broad Street, Philadelphia i. Pa. aby 6-1600. National Advertising ome 400 N. Broad St, Philadelphia 1, Pa, Entered as second class matter at the Post Office at Philadelphia, Pa. Subscription Rates: In the U.S. and —_ 1 year $5.00, 2 years $8.00, . years $11.00, single y 15¢; in Pan-American Countries 1 year $7.00, — $ 00, . years os in other Foe ees 1958 by $8.00, 2 $14.00, 3 years $20.00. Be Teiangle ications, inc, No material in or GUN ing program information, may be reprinted cadens ae ssion of the copyright owner. Address subscriptions and changes of address to Box 8019, Philadelphia 1, Pa. Please allow four weeks for change of address.