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Department #ith the Domestic Advertising Department Previously, the Foreign Advertising Departuent revorted directiy to Mr. [eliy and the domestic Advertising Department reported to lr. Lasarus. ‘
The other itees of this report were given to Mr. Lowe for detailed attestion and be reports pregress. See Mr. Love's resort on foreign busines ‘e*tached.
Shoss STIMULATION
Sver since the new asmagenent took over and isarmed the condition of the coppacy, it has continually iepressei on the entire organisation the necessity of bending every effort to keep up the weekly income of the company, both domestic and foreign. In August we selected a group of pictures on which we thought there wes
a possibility of extra income and as.od the sales force ‘> particularly coucentrate om sales and liquidation of those picturse.
The Branch Managers are avare of the cash position of the company and each weet are extending themselves te get every possible booking im order to k2ep up their collections as they feel in effect they are constantly ruaning a payroll drive. .
o
Hop-Along-Cassidy this company of approxinately $55,000. This is mentioned iy passing to show the thinking of the organisation as tc the necessity of getting axtra revenues.
Another driv about to etart on the George Nasser pictures giving « bonus to the branches business sritten and played, and since we have Just now gotten the necessary authority from the assignees involved this will be put into effect at omce. It is expected that this effort will get good results.
The Television Department, whieh started sonetize in 1948, had lost spproxm imately $30,000 up to January Ist, 1950. The departmeit continued to lose soney until about October, 1950. It has sinee begun to make eonay ami curing the five weeks ending December 2md, 1950, it showed a $4,000 profit. The less for 48 weeks
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rently ruaning at the rate of $350,000 a year, which is more than double the aver + This operation is now cn a paying basis, and the company has had several offers for the ourebase of this department.
See Television report attached.