Universal Weekly (1923-26)

Page scan 00013 from Universal Weekly

Record Details:

Title:
Universal Weekly
Date:
1923-26
Publisher:
New York, Motion Picture Weekly Publishing Co.
Volume:
Universal Weekly (1923-26)
Leaf #:
00013
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
The organ of the Universal Film Manufacturing Company. Previously titled MOVING PICTURE WEEKLY.
Date Added:
September 19, 2024
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Vol. 18, No. 18 UNIVERSAL WEEKLY y ot Feature Pictures! putes the wisdom of shutting off steam for a while, at least until production costs quit hitting the clouds. But as conditions change, you've got to change with them. Where you had easy booking yesterday you're going to have to watch yourself to-day. For unselfish reasons as well as for selfish ones, I advise you to tie up every Universal picture you can get this very minute; not merely because there is a scarcity or will be a scarcity of productions, but because, as every one knows, Universal has the pictures you want. Universal never hit on all cylinders as perfectly as it has done this year. Our product has set the whole trade talking. In fact, the very best advertising we have had has come from exhibitors themselves. They have not hesitated to tell us we've got the whole business licked to a frazzle on quality. Book every Universal right now, and then fill in with the best you can find elsewhere. Don't be caught napping. Don't be compelled to take odds and ends and broken lots. Get the cream. Face the coming scarcity for exactly what it is. Don't try to laugh it off. It is coming and there's no earthly reason why it should take you unawares. I wish Universal had twice as many pictures as it has. But you're lucky to have what we've got. Tie them up and when the scarcity shows up you'll be sitting pretty!