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36
Universal Weekly
December 15, 1923
UniversaFs Saturday Evening Post Advertising Means Additional Receipts for the Exhibitor
Watch This Column
You must see "The Acquittal"
Rita Weiman's great play," The Acquittal," has been put into picture by Universal, with a cast that ought to please everybody. It includes CLAIRE WINDSOR, NORMAN KERRY, BARBARA BEDFORD, RICHARD TRAVERS and others almost as well known. The stage-play, you will remember, was produced by George Cohan, and was the talk of the town for a long time.
CLAIRE WINDSOR
NORMAN KERRY
I want you to see this play, and am equally anxious that you see "Merry Go Round," the striking success; also "Drifting, the popular stage play, presenting PRISCILLA DEAN with MATT MOORE and WALLACE BEERY; Lois Weber's great production, "A Chapter in Her Life,'* based on Clara Louise Burnham's novel of 'Jewel"; and "Thundering Dawn," a big melodramatic spectacle; also HOOT GIBSON in "The Ramblin' Kid"; and remember, "The Hunchback of Notre Dame" is still the reigning success of New York, Boston, Pittsburgh and Philadelphia.
I mention these plays to prove to you that "Universal has the pictures" which will please 100 per cent of the public. Any one or all of these plays will prove profitable investments for exhibitors because they are beautiful, coherent, romantic and thrilling.
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Motion-picture producers should always choose plays that will please the great majority. I don't believe in anything that is revolting, because no good purpose can be served with pictures that repel, i don't believe in anything that inspires horror, but I do most sincerely believe in romance, love-themes, adventure, courage, thrills and the pictures which appeal to the finer thoughts. Have I succeeded? Please write me your opinion.
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You can't see all that is best in pictures unless you see UN1VERSALS.
Carl raemmle
V ^ 'President
UNIVERSAL PICTURES
"The pleasure is all yours" 3<500 Broadway, New York City
International News No. 98
Oels Silesia, Germany — The return from exile of Germany's ex-Crown Prince. (An International exclusive.)
New York City — Crowds battle for glimpse of prize American beauties. Eighty-eight Venuses picked from 88 cities visit New York Hall, and cause a near riot.
Interesting Snapshots from the News of the Day:
Baltimore, Md. — An unexpected quartette arrives — to stay — at the home of Mrs. George L. Whittig. 1 — Three girls and a boy — total weight 18 pounds — 12 hours old when this picture was made. 2 — N. Y. City — Mme. Mistinguette, Parisian star, whose "most beautiful limbs in the world" are insured for a million or so, arrives to show us Americans her "art." 3 — Seattle, Wash. — Spaghetti proves popular with zoo monkeys as a Thanksgiving dish.
Rome, Italy — All Rome joins in frenzied welcome to Spain's rulers. Tremendous throngs cheer King Alfonso and Queen Victoria on state visit to Eternal City.
Kilauea, Hawaii — Army Air Service conquers scorching breath of Pele in dangerous flight over pit of "everlasting fire."
"THE RICH PUP"
Two-Reel Century Comedy Starring PAL, the Dog Star
PAL is assigned to take care of his master's little girl and he does it better than most of the professional nurse maids one sees around the city. He replenishes her "bottle," and takes her for a ride in her carriage.
Later two sweeties come to call on the baby's sister. Hated rivals they are and much trouble is caused. During an argument between the three, the baby's carriage starts rolling down the hill. Eventually it lands in the lake and Pal pulls it out. He gives credit for the rescue to his friend, one of the suitors. The girl in question tells the rivals that she will make her decision that night at a party she is to give.
The party proves a big success. The bigger of the two rivals is caught making away with all the pearl necklaces he can find. This determines the girl on her choice and Pal's friend wins out, much to the joy of all concerned.
"OBEY THE LAW"
Two-Reel Century Comedy
Featuring JACK COOPER and HARRY McCOY
THE long and short of it are a couple of friends in the moving and hauling business. There is a judge, his court clerk and a beautiful lunch-wagon waitress all mixed up in the plot. Oh, yes, there is the judge's disagreeable neighbor who gets him all wet with his hose one morning. The judge longs for revenge. The waitress is arrested for throwing a pie at a cop and is brought before the judge. She has seen an ad in the paper for a girl and gets the judge to let her off so she gets it. It proves to be the disagreeable neighbor of the judge, who wants the girl. Later the judge receives a court order to attach the property of one J. Smith for non-payment of bills. He sends his clerk to clean the place out. They are told by Mr. Smith that the place they want is next door. The clerk takes the long and short of it with him to the next house and starts putting labels on everything in the house. Just as they have completed the job the judge walks in. Lo! and behold! they have ruined the judges' house. In the meantime the now exwaitress, has brought her boss over to the house to help get rid of the men. He is pinched by the judge and the girl and the clerk fall into each others arms.