Universal Weekly (1923-26)

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Universal Weekly Novbmber 14, 1925 WHAT WILL \ A PICTURE I No. 459, — Straight from the Shoulder Talk by Carl Laemmle, President of the Universal Pictures Corporation F I produce a picture which will make your audience cry real tears and laugh hearty laughs, what will you pay for it? If this same picture will make even your own heart feel a little more tender (for you know what a hardened old sinner you are) what will you pay for it? If this same picture sends your audience away in a mellow mood, happy, thoroughly entertained, talking about it to friends, advising everybody to see it— what will you pay? Well, Fve just seen such a picture, straight from Universal City where so many successes are being made that nothing like it has ever been known in the history of the business— pictures that are putting Universal miles and miles ahead of all. This picture is called "Proud Heart.,, It has all the stuff you beg for in pictures. Father love. Mother love. Sweetheart love. Filial love. Hearts that bleed one moment, only to be followed by body-shaking laughter the next. The kind of stuff the people love. The kind that hits the heart: