Universal Weekly (1923-26)

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We Sow and You Reap! r ^t3T?*& Coluiw11 ,, thritts Wf^ YorK "A PHKWOM^OPf tmfc^fm J§S ~T inio Aslor 1 . ore V°U °l *^ "S*e cntW ° *^ When n^ea ^^ oivey°u" • . New i olk . u;WvolseeinB ,»nlL»u«llaP°''. peei»e»-we ,Miia«dSp"'". ot tho«B * D Bet<«' , _„1 ( Row "J!**' enioy '•• S ye sow, so shall ye reap," runs the old proverb. And Universal has been sowing long and faithfully through the columns of The Saturday Evening Post, The Ladies' Home Journal, Photoplay, People's Home Journal, and the leading farm papers. The seed has fallen upon the broad agricultural regions and the densely populated city districts — upon the cold lands of the north and on the luxuriant south. Everywhere the seed has fallen upon fertile soil and the harvest of fan interest has been abundant. In all parts of the country has sprung up a sturdy demand for Universal Pictures — the productions people have seen advertised in "Watch This Column." Every theatre-owner playing Universal Pictures shares in this golden profitcrop! . Matrass** *** ti&ffi m: do you •*^5%Sj^&r2S& --^sbssS^ss"-^ Ttj RES] VJNIVERSAL PIC "jj^-l v.] v T h e advertisement at the left appeared in t h e Photoplay Magazine of November ^ V> ^|f UNIVERSALE Great National Advertising Campaign (Carl Laemmle's column appears ever a week in The Saturday Evening Post)