Universal Weekly (1922)

Vol. 15, No. 23 Universal Weekly 15 EN BY UNIVERSAL EXPLOITERS personal appearance engagements of Universal stars. Special rep. "Foolish Wives." Atlanta — CHARLES SIMPSON, newspaper man, circus agent and theatrical publicist. Held important position of exploitation editor of Exhibitor's Trade Review, New York. Special representative "Foolish Wives." Baltimore, Charlotte, Washington— HATTIE K. MERRILL, one of the best known feature writers and motion picture critics of the South. Came direct to Universal staff after brilliant experience as motion picture editor of Baltimore News. Buffalo— THOMAS CECIL LEONARD, experienced theatrical agent. Well known Shubert press agent. Special representative San Carlo Opera Company and other big attractions. Wide experience and connection in motion picture sphere. Well known amongst Buffalo territory newspaper men, as well as throughout United States and Canada. Butte, Mont.— W. L. FENNEY, associated with Stilwell Theatres, Spokane, Wash., for the past four years in capacity of general manager. Handled all publicity also. Was manager of Fox Film exchange in Butte. One of the most popular men in the industry in his territory. Chicago— WALTER L. HILL, Dean of Chicago's publicity men. Has handled the biggest of attractions in Chicago for Paramount, First National and Universal organizations. Extremely popular with newspaper clan of Middle West and recognized as one of the biggest publicity men in the industry. Cincinnati— NOAH SCHECHTER, experienced in theatricals and journalism for the past sixteen years. Schechter has been an actor, a stage director, and taught dramatic art. Handled publicity for Ascher Brothers' Capitol Theatre in Cincinnati. Cleveland— LEE S. FERGUSON, assistant editor Motion Picture News. Worked in Selznick publicity department. Exploitation for Fox Film Company. Special representative "Foolish Wives." Dallas— MORRIS FRANKEL handled big specials for the Fox Film Corporation in Texas. Well known theatrical agent and press man. Special representative "Foolish Wives." Well known by trade and press in Texas. Denver— AL. KAUFMAN. Three years with D. W. Griffith doing special exploitation "Way Down East," "Orphans of the Storm." With United Artists as special representative big attractions. With Mr. and Mrs. Coburn and "The Better 'Ole" companies. Identified with many other big road attractions and pictures. Detroit— JOSEPH MAYER, former editor Billboard, dramatic and motion picture editor Commercial Tribune, Cincinnati. Former director of publicity for Universal. Special rep. Detroit exchange for UniversalJewel attractions. Des Moines— R. C. McCURDY has served on Iowa newspapers. Has been connected with many big Iowa theatres in capacity of treasurer, manager, press representative, etc. For many years one of most popular and best known theatrical man in Middle West. Personally known to all editors and exhibitors in his territory. Indianapolis — WILLIAM ESCH, widely known Indiana theatre owner, manager and newspaper and theatre publicity man. Kansas City— LOUIS P. KRAMER, newspaper man, investigator and well known publicity man. Received early training in St. Louis and Chicago. Assistant sales manager Quaker Oats Company. Was special investigator with Burns agency. Assisted General Wood as press agent. Was with Fox, Shubert vaudeville and special man for "Foolish Wives." Los Angeles — H. D. McBRIDE, well known in advertising and publicity circles. Served on Los Angeles Examiner. Conducted free lance publicity office in Los Angeles. Has been with Metro and other big film concerns. Connected with the biggest of attractions. Milwaukee — ANN McMURDY, without doubt the best known and most popular motion picture and dramatic critic in the Milwaukee territory, with a state wide acquaintance in newspaper and theatre circles, with some splendid records for theatre and picture exploitation. Mrs. McMurdy is a "star man" in the department. New Orleans — BOONE MANCALL, newspaper man in New York, Boston, Philadelphia. Has been an advance agent for Shubert attractions. Special representative "Foolish Wives." Handled personal appearances several stars for Universal, Eastern cities. New York — New appointment to be announced soon. Omaha — F. C. CROSON, well known newspaper and theatre man. Was managing one of Omaha's biggest cinema theatres when he came to Universal's exploitation staff. Popular in Omaha territory. Philadelphia — J. A. DALY, connected in past with Klaw and Erlanger, Shuberts and B. F. Keith in publicity sphere. Well known newspaper man of Philadelphia. Pittsburgh — F. J. McGINNIS, well known publicity and theatrical man. Popular with Pittsburgh newspaper clan and a good mixer. Has had vast experience in his field. Portland, Seattle— GEO. E. BRADLEY, Jr. Five years' experience on Seattle Post-Intelligencer, Star Bulletin and New York Telegraph. Was publicity director for Community Service. Experienced in theatricals and newspaper work in Portland as well. St. Louis — GEO. ENGEL has been with Universal organization for past three years. Has been with biggest organizations in St. Louis. Special newspaper feature writer. Theatrical and motion picture special representative. Salt Lake— NORMAN E. BECK, former motion picture editor and dramatic critic for several Salt Lake newspapers. Is dean of Salt Lake newspaper men, ranking in comparison to Percy Hammond of New York Tribune in Rocky Mountain region. San Francisco— BEN WESTLAND, former dramatic editor San Francisco News. Also on Variety and Herald. Well known and popular in 'Frisco newspaper world. Toronto — M. J. WILKES, well known American and Canadian newspaper writer and publicity man. Has been identified with some of biggest musical and dramatic triumphs on Broadway. Feature writer and promotion man for big New York newspaper. Widely known throughout the Canadian Provinces. A BROAD POLICY AND HELPFUL CREED THE broad and generous policy of the Universal's Exploitation Department is right in line with that of the organization as a whole. There is no petfcy quibbling over what shall or shall not be done. "Go the limit" is the watchword, and this is acted upon and lived up to in every exchange. Something of the activities of the field men may be better understood by the following extracts from the code prepared for their use by Raymond Cavanagh, Exploitation Manager, Home Office, New York City: (Continued on page 26)