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Vol. 15, No. 23
Universal Weekly
17
Theatre Jottings
A GOOD, stif£ campaign was put back of "Foolish Wives" at the Elite Theatre, Waukegan, Illinois, and has brought out the Waukegan people in better numbers than this house has known for some time past notwithstanding the summer weather.
VISITORS to Universal Des Moines Exchange during the week were; J. C. Collins, Manager Rex Theatre, Perry; Nate Chapman, Manager Garden and Englert Theatres, Iowa City; Mr. and Mrs. Wm. Youngclaus, Manager Majestic, Jefferson; Mr. and Mrs. Forest Hagen, Pleasanton; A. V. Louver, Star Theatre, Rippey, and W. C. Treloar, Ogden.
WALTER F. DAVIS has been appointed Manager, Rialto Theatre, Des Moines. He comes from the Rialto, Newton. He formerly managed Palace, Des Moines, and Herrold Theatre, Herrold, Iowa, at North Station of Camp Dodge. He was also identified with musical road shows. His hobby of greeting his patrons at the door during rush hours has helped make him very popular.
THE Castro Theatre, the newest of San Francisco's neighborhood houses, is nearing completion and will have an early summer opening. Built at a cost of over $300,000, the house is to be a revelation in suburban picture palaces. It will seat 2,000.
ALEXANDER FRANK, Manager Rialto Theatre, Waterloo, Iowa, won one of the $50 cash prizes offered by Carl Laemmle, President of the Universal Film Mfg. Co., for the most original stunts in exploiting the chapter-play "The Adventures of Robinson Crusoe." His feature stunt was the publishing of a very fine illustrated story book on "Robinson Crusoe" and the distribution of same to the children.
MANAGER MEYERS, of the Niles Theatre, Niles Center, Illinois, called at the Chicago office Saturday last feeling that he would be compelled to discontinue his Wednesday night shows because of the lack of interest on Wednesday night. He was using "Winners of the West" with two-reel Westerns and two-reel comedies, making up a short subject program; but business was gradually getting away from him. He was turned over to the Exploitation Department. He was then influenced to change his program and on alternate weeks use "The Leather Pushers" on Wednesdays. A private showing was given of two of the numbers of "The Leather Pushers," invitations to this being sent out by the Exploitation Department. Wednesday of this week was the first opportunity they had of noting the effect. They are glad to make a report of an increase of 25 per cent, in his business over former Wednesdays. It seems as though "The Leather Pushers" saved Wednesdays for the Niles Center Theatre.
ALEXANDER FRANK, manager Rialto and Waterloo Theatres, Waterloo, Iowa, was a visitor to the Des Moines Universal Exchange Thursday, leaving in the evening for Chicago. Mr. Frank just completed a successful run of "Wild Honey," Universal-Jewel. He states Priscilla Dean, the star, is well liked by his patrons and that she appears at her best in "Wild Honey."
BE SURE
to get a copy of the 8-page Press Sheet
for
MAE MURRAY
supported by
RODOLPH VALENTINO
W. V. MONG
BERTRAM GRASSBY
in
"The Delicious Little Devil"
Directed by Robert Z. Leonard
It 's full
of snappy
crowd-getting
practical
inexpensive
ideas
with which you can pack your theatre !
MAE MURRAY
SPECIAL
Presented by
CARL LAEMMLE