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Vol. 15, No. 23
Universal Weekly
19
Author Exploits Own Picture
AUTHORS are supposed to be very superior beings, but very few of them are newspaper men. Courtney Riley Cooper is. "Coop," as he is familiarly called in Denver, has written a lot of pictures which have been found exceedingly well adapted to Hoot Gibson's style. Among others he wrote, "Step On It." Mr. Cooper thought he ought to do something special in his own home town about this picture, so he organized a little contest, and here's what he says about it:
" 'Step On It' may have gone over very well in other cities, but there is one place in the United States where it batted a thousand per cent, and that was here in Idaho Springs, my home town.
"One reason for this was the fact that when the manager of the Idaho Springs Opera House booked the picture I immediately announced a contest for the kids of the town, telling them that I would give a first prize of ten tickets, a second of five, and a third of three, sixteen
Courtney Riley Cooper Helps Put Over "Step On It" in Home Town— Hoot Gibson's Universal Attraction Proves Big Hit
fourth prizes of two tickets, and fifty prizes of one ticket each to the boys and girls making the most words out of the letters contained in "Step On It."
"I thought they would get thirty or, perhaps, forty words. The winner got something like 212 words out of the title, and the number of contestants ran into 300. Having been a kid once myself, and knowing the feeling when one doesn't win a prize, by some strange trick of fate, every one of those three hundred kids was a prize winner! Every one of them went to the show as my guest, and they sure enjoyed it. To say nothing of myself. Never had a better time in my life than when those kid voices began whooping for Hoot to kill off the cattle rustlers.
"The picture went over very well, which is a damed good recommendation for it, inasmuch as this is Western country here, and a cowpuncher in well-worn chaps isn't at all unusual."
MAUDE GEORGE, "FOOLISH WIVES" STAR, VISITS LARGEST SOAP FACTORY
Maude George Helped Popularize the Toronto Run of Universal' s Super-Jewel by a Personal Inspection Tour of
Lever llros., Ltd.