Universal Weekly (1922)

38 Universal Weekly August 19, 1922 Don't Fail To Get Your Copy Of The Press Sheet for MARY PICKFORD in "Going Straight" As she appeared 12 years ago in support of King Baggot It tells you how to put on this greatest novelty of the year as an old fashioned movie show. It's packed full of good live stuff. The Hit Of The Program Everywhere! Presented by Carl Laemmle A Universal Special W ?? "Season's Most Unqualified Hit — Says Wayne of "The Storm THE Universal-Jewel super-feature, "The Storm," is the current attraction at the Columbia Theatre, where it is smashing records. House Peters is the underscored player. He is capably assisted by Virginia Valli and Matt Moore. "The Storm" is one "of the season's biggest and most unqualified hits. A usually non-exuberant reviewer must check himself to guard against rapturous superlatives. This feature moves one to rhapsodize like a press agent. A beautiful French-Canadian girl, following the death of her father, and a stalwart woodsman and his adventurous city friend, are snowbound in the woodsman's cabin for the winter. The men fall in love with the girl. It is very evident that she prefers the woodsman, who has always been "scared of women." But the man of the woods does not possess sufficient sophistication to realize the girl's illconcealed feeling for him. The city man resorts to trickery jto be left alone with the girl. Then the tremendously realistic forest fire rages, sweeping toward the woodsman's cabin. He fights his way through to rescue the girl and his faithless friend, who then confesses his ignominy. "Decidedly Thrilling" Virtually nine-tenths of the action centers about these three characters. Three other characters are in the story, but only for a few situation shots. The story is unusually human. If one were a Sengalese and was viewing this picture in Timbuctoo, without musical accompaniment, he would inevitably be moved by the plain language the film speaks. Additionally, the scenic winter shots are beautiful, and the girl plunging down the swirling stream in a dizzily pitching canoe is decidedly thrilling. House Peters established his screen fame in the artistic interpretation of just such virile characters he portrays in this feature. Miss Valli enriches her role with beauty, charm and talent. She is adding materially to her reputation in this production. Matt Moore has already established himself by his uniformly excellent work, and he goes himself one better in this story, which is the screen version of Langdon McCormick's famous play produced by George Broadhurst. — Hamilton Wayne, Portland "Oregonian." M. P. T. O. A. TO HOLD CONVENTION THE Motion Picture Theatre Owners' Association of Northern California is planning a one-day convention at the Palace Hotel, San Francico, Tuesday, August 15th. The day is to be concluded by a banquet in honor of Frank R. "Devlin, recently appointed general counsel and adviser for the association. ASHER TO BUILD $150,000 HOUSE JEFFERSON W. ASHER, associated with M. L. Markowitz in the Strand Theatre, San Francisco, has organized a company to build a $150,000 theatre in Dinuba, Calif. The new concern has been incorporated under the name of the Dinuba Syndicate and work will be started immediately on the new structure. "STILL DOING BUSINESS AT OLD STAND" CAROL A. NATHAN, manager of Universale San Francisco branch, is dividing his time at present between swimming and golfing at Santa Cruz, a popular seaside resort near San Francisco. During his absence the Exchange has the combined management of Edward Armstrong, Pacific Coast division manager, and Harry Carney, assistant manager of the San Francisco branch.