Universal Weekly (1923-1925)

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Vol. 18, No. 8 Universal Weekly 5 OF CONTRACTS Why not? Who else has anything to equal "The Big Ten," our first supply of big pictures for the new season? Who else can match "Merry Go Round" and "A Lady of Quality" and "A Chapter in Her Life" and "Acquittal" and "Morality" and "Thundering Dawn" and "Spice of Life" and "Drifting" and "Darling of New York" and "White Tiger"? Any one of the big ten would be a triumph in itself, but to have a single company produce TEN OF THE BEST PICTURES AT ONE CRACK is something unheard of in the annals of the trade! So much for our Jewels. As for our Star Series productions, there is simply no competition. No other company that I know of is even attempting to compete with this remarkable line of pictures. I believe our Star Series productions have made MORE PROFIT FOR EXHIBITORS than any class of pictures in the market. The contracts on these are pUing up in an endless stream. Special contracts, comedy pictures, news reel contracts, and in fact contracts for everything we produce are fairly swamping us. Why? Well, it's not because we part our hair in the middle. It's simply because Universal has the pictures and, more important, the majority of the exhibitors KNOW IT! In a big season of big things. Universal is the biggest bet of all. We're in the midst of an avalanche, but golly, we love it!