Universal Weekly (1923-1925)

Vol. 19, No. 7 Universal Weekly 27 Rudy's Universal Two Reeler Goes Big in Loew Chain "A Society Sensation" Booked For Hundred And Six Days Over Metropolitan Circuit UNIVERSAL'S announcement of the availability of "A Society Sensation," in which Rudolph Valentino is starred with Carmel Myers, has met with instantaneous response from leading exhibitors throughout the country. Many big theatre chains have already contracted for the two-reeler. Announcement has just been made by the Universal office that the entire Loew circuit in the Metropolitan District has booked this special. This contract calls for a run in thirty-five Loew theatres and totals one hundred and six days. Among the Loew houses booking "A Society Sensation" are: Alhambra, Gates, Astoria, 42nd Street, State, New York, 83rd Street, Delaney, Avenue B, Lincoln Square, Greeley Square, American, Circle, Orpheum, 86th Street, 116th Street, 7th Avenue, Victoria, Lexington Opera House, Victory, Boulevard, Rio, Lyric, Bumside, Elsmere, National, Metropolitan, Byron, Alpine, Brevoort, Boro Park, Palace, Fulton, Warwick, Broadway, New Rochelle, Strand, Lyn and State (the last three in White Plains) and the Strand, Newark, as well as the Burland and Spooner theatres, all in the Metropolitan District. The Brooklyn Mark Strand Theatre has bought it for first run in Brooklyn and is billing it heavily, the two-reeler splitting space evenly with the feature on the Strand twenty-four sheets and car card advertising. "A Society Sensation" is a con HOW ASCHER'S MERRILL PLAYED UP VALENTINO When the Milwaukee playhouse features a two-reeler over its program featwre, there's a reason. "A Society Sensation," Universal's re-issue de luxe, merited this distinction, for it brought the crowds. densed version of one of Valentino's biggest hits. In its revised form it is being offered to exhibitors with a full line of newly prepared accessories. It has been re-edited and re-titled in its entirety, and a full quota of new prints made up for country-wide distribution. In addition to Rudolph Valentino and Carmel Meyers, the cast includes Zazu Pitts, Harold Goodwin, Fred Kelsey and Alfred Allen. "We have booked 'A Society Sensation' with the entire New York Loew's Circuit which consists of one hundred days, thirty-five theatres. This booking is considered exceptional on a subject of this kind and the rental price we have received is big. Two other good bookings that have come in on 'Society Sensation' this momihg are the Century Theatre, Baltimore, first run, and the Garden Theatre, Baltimore, second run. We also booked the subject to the California Theatre, San Francisco, for one week at an exceptional rental price. The California Theatre is the finest theatre in San Francisco," reports F. C. Quimby, Universal's Short Products head. Unique Shots In News Reel ONE of the most striking storm pictures ever made is being shown in International News Reel No. 23 released to all leading theatres. By no other means is it possible to procure so clear an idea of the intensity of the hurricane which recently raged along the Atlantic Coast as by these pictures. Most of the scenes were made in the vicinity of Bridgeport, Conn., where conditions were more or less typical of the entire coast line. Mountainous seas wreck miles of shore homes while heroes of real life — desperate coast residents — defy the invading seas to save a little something from the ruins. With their homes being submerged before their eyes they battle with the mountainous waves for their possession. The third instalment of International Newsreel's "Safety-First Dramas of the Streets" is included in this reel. These pictures were produced by the International in cooperation with N. Y. C. Police Dept. and the M. P. T. O. A., State of N. Y. This film shows with dramatic effect how women are injured by motor vehicles when alighting improperly from street cars. _ • .t There are many other news subjects contained in this interesting issue, including pictures of the U. S. Army Air Service pilots who will soon depart upon their historic round-the-world flight.