Universal Weekly (1924-1936)

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6 Universal Weekly Vol. 24, No. 23 I Love To Say No. 515, — Straight from the Shoulder Talk by Carl Laemmle, President of the Universal Pictures Corporation, IT'S fun once in a while to say "I told you so,'* even if it is a sort of a kid trick. It's fun to catch the critics napping and to prove to wise picture men that they can be wrong now and then. With "Michael Strogoff" Universal has surprised the whole trade, for it is proving itself to be the biggest surprise picture of the year. Many said I was a little bit daffy to release a foreignmade melodrama when the market was demanding comedies, war stuff and sex pictures. But I kept on cutting and editing "Michael Strogoff " — and then I released it. In New York at the Cohan Theatre it started off very quietly and mildly. A few critics on the newspapers said some nice things about it, but others gave it a merry old panning. But strange to say, instead of dying after such a quiet start, it began to grow. And it grew and grew and grew until it became the amazement of the big city. I gave it a try-out in Eugene, Ore.; in Kearney, Neb.; in