Universal Weekly (1924-1936)

Record Details:

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January 15, 1927. Universal Weekly 7 I Told You So Phoenix, Ariz.; in St. Augustine, Fla., and in Bridgeport, Conn. In each place it smacked the bullseye right in the eye. In Kearney it beat the wonderful record established by "The Phantom of the Opera." In Eugene it set up a new record for the house. In Phoenix it did the best business the house has done in two years. In Bridgeport it was booked for four days. It was held over for another three days and then for another day, making an eight-day run, which established a new record in that busy city. Next it bowled over records in San Francisco, Detroit, Washington and Pittsburg. Well, that's not all by a long shot, but it is evidence enough for anybody — even those who formerly shook their wise heads — that "Michael Strogoff'' is just exactly what the American people want and what you will want to give them. "Michael Strogoff" has everything! Moreover, it is that rare thing — a picture which builds up and grows better with each showing. Give it a campaign worthy of such a masterpiece and you'll be amazed and delighted with the results. I told you so before. I tell you so now.