We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
HOW ABOUT YOUR PART IN THE SPRING STYLE SHOWS?
Easter always marks the factual opening of a new show season. It opens the door to the intensive showmanship that usually prevails from now on until the summer season.
In the past seasons the spring fashion show has always played an important and valuable part. For the last year or two conditions in many places made this exploitation, perhaps, impracticable but this year there is already plenty of indication that the fashion show will be back stronger than ever.
Easter coming early this year will release a lot of new styles for stage style shows and the early glimpses of soft and fluffy things coming in for summer give ample and interesting material to work with.
April is a good month for the theatre style show although early May is not too late. Most stores, however, prefer the earlier showings. Plans
must be made far in advance in order to take advantage of the many and varied angles that this exploitation offers. There is always the possibility of a special newspaper section — or at least a double or single spread — herald distribution by the co-operating stores and elaborate window displays as well as interior displays and radio broadcasts ... all requiring a lot of planning.
Picking the right picture to use for a style show is sometimes a problem. It might be well in this connection to keep in mind two ideal pictures released by Universal — "Let's Be Ritzy" and Edna Ferber's "Glamour." Both have ideal titles for a fashion show or any sort of fashion tie-up — and each is the sort of picture that will go well with a stage display of current fashions. The first is already released and "Glamour" will be released on April 9th.
A. J. SHARICK
Tom Olsen, manager, Piqua Thcdtrc I'iqiia. Ohio sells the gicaliu'ss of "(>\IA ) KSTERDAY" in this impressive front. l\ote the quantity of stills, posters and accessories he used. Hook over box-office is adapted from a pressbook suggestion.
HERE IS THE MOST IMPORTAN 1" PICTURE OF THIS OR ANY YEAR!
A Cavalcade of American Life Seen Through (he Soul of a Woman Forgotten in a Great Love —
ONLY YESTERDAY
MARGARET SULLAVAN J^-r„'U JOHN BOLES
JTARTS WITH WDWCHT f>REJnER£
2_
Giving big newspaper space to a big picture. Here is the six column by fourteen inch ad that manager Tom Olsen used for the engagement of "0:VL1 YESTERDAY" at the Piqua Theatre, Piqua, Ohio.
Four smart theatre men join the ranks of certificate winners this week through outstanding showmanship on Universal Pictures. Here they are:
JOHN A. GOODNO, Manager, Palaco Theatre. Huntington, W. Va. for his smash "INVISIBLE MAN" campaign.
AL GREGG, Advertising Manager, Palace Theatre, Cleveland, Ohio for his campaign on "COUNSELLOR-AT-LAW."
JACK SCHWARZ, Manager and OLIVER BROOKS, Publicity Manager, Brown Theatre, Louisville, Ky. for their big "I LIKE IT THAT V^AY" campaign.
Congratulations men! Your certificates signed by Mr. LaemmIe are in the mail! Keep up the good work and let us hear from
you again soon