Universal Weekly (1924-1936)

Published Weekly by the MOVING PICTURE WEEKLY I PUBLISHING CO, 1600 Broadwai/ NEV) YORK CITY A MAGAZINE MOTION PICTUREE-XHIBITORS PAUL GULICK? BDITOR Copyright, igZ4 UNIVERSAL PICTURES COEP I VniVersal Weekly has the Largest Bxhibitor Circulation of any /fagazine in the Field Vol. XX SEPTEMBER 27, 1924 No. 7 Short Notes on Short Subjects ROBINSON CRUSOE BURLESQUED WITH four Hysterical Comedies already on the market and their vogue definitely established, Universal is releasing this coming week "Robinson Crusoe." This subject introduces many of the characters made famous by the old Universal serial but handled with the burlesque touch which has made Bryan Foy and Monte Brice famous. WHAT DO YOU SUGGEST? AIRGRAM from Los Angeles. Sept. 17, 19924. — A daughter was born this morning to William Duncan and Edith Johnson, stars of the "Wolves of the North." The little lady's name has not been decided. ALWAYS A LAUGH IF any exhibitor hasn't been playing the Universal comedies featuring Bert Roach, Neely Edwards and Alice Howell, he has passed up one of the biggest and most wholesome bets in motion pictures. They will sweeten any feature, whether it ends with a sob or a laugh. CUPID AND A NOSE THE tenth of Jack Dempsey's short features, "Fight and Win," has been completed at Universal City. It is called "Kayo for Cupid." It features a new leading woman in Margaret Quimby. The series ended up in a blaze of glory and publicity when Jack Dempsey got so stuck on his movie nose that he had it made permanent by mining a piece of his ear and affixing it to his beezer. THIS WEEK and NEXT WEEK THE two-color cover on this Weekly will doubtless give you the impression that there is something unusual inside. There is. This is the Short Subject number of the Universal Weekly, a number which has been specially designed to give you the information all in one number about the full line of short subjects and short features which Universal is releasing. IF there is any company releasing a more complete or more satisfactory line of short subjects than the line which is presented in this Weekly, we would be very interested to look it over. The importance of short subjects is usually overlooked by distributors, exhibitors and patrons. All of them fail to appreciate the worth of short subjects and their proper place in the moving picture world. After looking through these pages, we sincerely hope that exhibitors will have a much keener appreciation of Universal short features at least. THE next number of the Universal Weekly will also be a Special Number. It will deal with all of the Jewel, Gibsons and feature pictures which Universal will release between now and the first of January. In one comprehensive smash exhibitors will be able to have for booking purposes and for purposes of record an exact and interesting index of a wonderful line of feature pictures. Look over this number and when you have read it, keep it for reference purposes. The Editor WHY, OF COURSE! JACK DEMPSEY is the biggest drawing card in the world. He outdraws the Prince of Wales; he got more applause at the Police Games than the Mayor and he is running Valentino ragged in a contest to ascertain whether young ladies would rather dance with him than with Valentino or the Prince of Wales. ANOTHER CANDIDATE ANDY GUMP has started a campaign for the presidency at Universal City. You will find out all about it in "Andy's Hat in the Ring,'' a two-reel Gump comedy made by Watson. It has Coolidge, Davis, La Follette and Harold Lloyd lashed to the mast. SERIES AND SERIALS AMONG the tried and proven series that Universal can oflFer to any theatre which wants to use series for serials, there are four wonderful series of "Leather Pushers," three with Reginald Denny and one will Billy Sullivan; and a series of "Fast Steppers'' racing comedies with Billy Sullivan, all of which have proven that they are great money-makers for exhibitors and sure-fire entertainment features for patrons. A REGULAR ONE IF you are a disciple of Wanda Wiley — and who is not? — you must see "Some Tomboy," the Century two-reel comedy released tliis week. Wanda is just that.