Universal Weekly (1917-1934)

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. THE MOVING PICTURE WEEKLY ND DO IT! * Theatre owners can do their bit in this national Job by keeping their theatres open all summer. If it has been your custom in the past to close for the summer weeks, keep open this summer and encourage your patrons by your own example. You and your theatre have far more influence in your community than you realize. Nothing looks deader than a shut-up theatre, and nothing brings depression quicker than a dead-looking place of business, whether a theatre or a store or anything else. If you can help entertain certain thousands of people for a few hours each day, or if you can entertain only a few hundred, you have done more than you will ever realize toward keeping the nation RIGHT SIDE UP WITH CARE. The moving picture industry is a gigantic power for good. This is the greatest opportunity we have ever had to silence the long-haired reformers and prove to the whole nation that we are on the job to HELP KEEP THINGS HUMMING. Let^s Grab it and do it! ' Universal Film Manufacturing Co. CABL I>A£M»nLE, President. The Largest Film Manufacturing Concern in the Universe 1600 Broadway New York