Universal Weekly (1917-1934)

THE MOVING PICTURE WEEKLY ■33 BLUEBIRD IDEAS frjTlERE is a feature that will appeal to the masses as |l i l| well as the classes. If you have any mills or factories in your town make a special effort to reach the worker and their families. Have some throwaways printed as follows and see that they are distributed in the vicinity of the factories — noon hour would best accomplish this and get best results. Which do you prefer? Honest labor or sinful ease? "FIRES OF REBELLION" Answers this burning question at the (name) Theatre (day and date) Have a young woman dressed as a mill hand pass out cards on your principal streets, reading: Don't let the "FIRES OF REBELLION" guide you wrongly! Profit by my experience. See me at the (name) Theatre (day and date) If practicable, place a whistle, similar to those used at factories, and connected with a compressed air tank, in front of your theatre. Blow this whistle at fifteen-minute intervals." Have a sign on it, reading: The Whistle Calls You— It Warns You— See "FIRES OF REBELLION" Here To-day. Then use your regular mailing list with the attached copy. It will get results. I want you to see my latest production, "FIRES OF REBELLION," which Manager (name) is to show at the (name) theatre on (day and date). I consider Madge Garvey as absolutely the best role in my whole photoplay career. And its a wonderful story. One that teach€s a lesson every one should know. > My supporting cast is superb and the photography is simply exquisite. If you miss it you are losing a rare treat. Cordially yours, (Signed) DOROTHY PHILLIPS. ADVANCE NOTICE Jack Mulhall in "High Speed." With Fritzi j Ridgeway. Five-Reel Comedy-Drama. Elev I enth Butterfly Picture. Directed by George Sargent. Released July 16. Pork! Inspiration of backwoods congressmen; the crest of certain American nobility. Pork! To thee we sing. Not to plebian pork chops, but to pork as she is packed. In other words pork that is spelt in millions, which in turn makes its possessors purse proud and puffed with — pork. That was all that was the matter with Fritzi's mamma. So she sent Fritzi to a fashionable school and the smiling, happy girl came home with a finish that almost finished her poor old dad. She had acquired a blase manner and a languid air that drove her mother into a near trance of admiration, but which made clad sadly long for the little sirl she bad l)een. Besides, dad was stroiiR fi.r .Tnck King, known to his friends as "Speed," because — well, the reason is obvious, and dad didn't see how Speed could fall for anyfliiiiLT as slow as Fritzi had become. But mamma had other plans. Count Englantine was her choice for a son-in-law, but that was liefore Speed saw Fritzi. In two weeks, just to make good his nickname, he had proposed and ' Ijeen a<-ceiited. Still Fritzi didn't wake up, and just for the effect It might liave jipeed suggested that they elope. Father was in on the plan, I)ut Fritzi \\as so slow that mamma got next and sent her back to the count, Xhen things began to happen and your audiences will I)e given real entertainment in this wonderful Butterfly. It gOes with "speed," believe me. Tliere's more pep and ginger and suspense and good fuu mixed up with strong dramatic situations than you usually see in Ave reels. Book this, good people, and play it up strong. It will make a hit and bring you friends and coin as well. "Universal Current Events" is the big feature that will draw the men folks out to your theatre. It has an equal magnetic force to the women — but get the man and the chances are he will bring his entire family. "Current Events" holds up to human eyes modern events that will be written into history. It cuts out all the uninteresting parts and shows the actual dramatic punch of the event caught while it is actually happening. It is more fascinating than a pictorial section of a newspaper or magazine, because it shows the full feature with the characters completing the actual event — not special poses. ''Current Events" has made a Whale of a Hit It has no connection with either the Universal Animated Weekly or Universal Screen Magazine. It is an entirely new opportunity for Exhibitors which should not be missed by any one. Book "Current Events" through anv Universal Exchange, or UNIVERSAL CURRENT EVENTS, 1600 Broadway, New York.